WhatsApp Business API Costs: A Complete and Updated Guide

Introduction to WhatsApp Business API Costs

There WhatsApp Business API It has become an indispensable tool for companies looking to automate and professionalize customer communication. However, to make the most of it, it is essential to understand the cost structure associates.

Unlike the free version, designed for small businesses, the API is aimed at structured companies with a large volume of conversations and the need for integration with CRM or management software.

Why Choosing the Right Provider Makes the Difference

API costs are not imposed exclusively by Meta, but can vary greatly depending on the providerSome apply surcharges for each message sent, speculating on operating margins.

🚫 The SendApp Official Difference

SendApp Official

It stands out from all other suppliers because:

It does not apply any surcharges on the cost per message
It guarantees the official Meta rate, transparent and without price increases
Offers advanced management and monitoring tools
Include API integrations, chatbots, scheduled sending and automations

👉 It is the only platform on the market to don't speculate on costs per message, making the service sustainable also for SMEs.

WhatsApp Business API Pricing Structure

📌 Sessions and Messages

The rates are mainly divided into:

24-hour sessions: begin after the user's first message. During this period, messages are free or included.
Out-of-session messages: are subject to specific charges based on their type (e.g. marketing, authentication, service).

📊 Costs by region (examples):

Market	Currency	Marketing	Utility	Authentication
Argentine	€	0.0512	0.0240	0.0240
brazil	€	0.0518	0.0056	0.0056
Chile	€	0.0736	0.0166	0.0166
Colombia	€	0.0104	0.0002	0.0002
egypt	€	0.0889	0.0043	0.0043
france	€	0.1186	0.0248	0.0248
germany	€	0.1131	0.0456	0.0456
India	€	0.0090	0.0012	0.0012
Indonesia	€	0.0341	0.0208	0.0208
israel	€	0.0292	0.0044	0.0044
italy	€	0.0572	0.0248	0.0248
Malaysia	€	0.0712	0.0116	0.0116
mexico	€	0.0361	0.0071	0.0071
Netherlands	€	0.1323	0.0414	0.0414
Nigeria	€	0.0428	0.0056	0.0056
Pakistan	€	0.0392	0.0045	0.0045
Peru	€	0.0582	0.0166	0.0166
Russia	€	0.0664	0.0331	0.0331
Saudi Arabia	€	0.0376	0.0095	0.0095
South Africa	€	0.0314	0.0063	0.0063
spain	€	0.0509	0.0166	0.0166
turkey	€	0.0090	0.0044	0.0044
United Arab Emirates	€	0.0319	0.0130	0.0130
United Kingdom	€	0.0438	0.0182	0.0182
North America	€	0.0207	0.0033	0.0033
Rest of Africa	€	0.0186	0.0033	0.0033
Rest of Asia Pacific	€	0.0606	0.0094	0.0094
Rest of Central & Eastern Europe	€	0.0712	0.0175	0.0175
Rest of Latin America	€	0.0612	0.0094	0.0094
Rest of the Middle East	€	0.0282	0.0075	0.0075
Rest of Western Europe	€	0.0490	0.0142	0.0142
Other	€	0.0500	0.0064	0.0064

Source: Official Meta rates updated.

Pricing Models and Saving Strategies

✅ How to reduce costs:

Respond within 24 hours
Use the approved message templates
Monitor volumes via dashboard
Choose a transparent provider like SendApp

WhatsApp Business App vs. API

Characteristic	Business App	Business API
Cost	Free	For a fee
Scalability	Limited	High
Software integration	No	Yes (CRM, ERP, chatbot, etc.)
Advanced automations	No	Yes

ROI and Benefits of the API with SendApp

✅ Response Automation
✅ Faster customer care
✅ Increase conversion rate
✅ Multi-operator management
✅ Zero message commissions

Recent Updates

Meta periodically updates rates by country and message type. SendApp keeps you up to date with automatic reports and dedicated support.

FAQ – Frequently Asked Questions

What is the real cost per message?

It depends on the country and the type of message. With SendApp, you only pay the actual cost set by Meta.

Does SendApp have hidden costs?
No. It is one of the few platforms that does not apply markups or hidden margins.

Can I use SendApp even if I already have a Meta account?
Yes. You can connect the official API to SendApp without losing your existing data.

Conclusion: Why Choose SendApp Official

SendApp Official

It is the right choice for companies that want the most out of the WhatsApp Business API, without inflated costs and with ready-to-use professional tools.