WhatsApp Business: New Features for Groups
WhatsApp Business WhatsApp Business introduces new group management features that improve communication and organization. This makes WhatsApp Business even more useful for communities, teams, and businesses that want to coordinate conversations easily and effectively.
In this article, we'll take a detailed look at the three main new features: member descriptions, text stickers, and event reminders. We'll see how they work, how to activate them immediately on Android and iPhone, and how to leverage them for marketing and business purposes.
WhatsApp Business: Member Descriptions in Groups
The first novelty concerns the member descriptions, a feature designed to clarify each person's role within a group. You can now specify a specific description next to your name, visible only within that group.
For example, in the parents' group at school, you could include "mom/dad of..." to make them instantly identifiable. In the soccer group, you could specify your role on the field or your organizational duties, while in the friends' group, you can indulge in amusing or silly descriptions.
This description is staff And it only applies to your own account: you can't edit other members' descriptions. It's a simple but very effective solution for avoiding confusion, especially in large groups or mixed communities (customers, suppliers, collaborators).
How to add a member description
To add a description to your account in a group, simply:
- open the group and tap on the top group name;
- scroll down in the member list;
- select the item Choose description;
- Enter the desired text and confirm.
The member description is particularly useful in organizational and professional contexts, where WhatsApp Business It is often used as a quick internal communication channel.
Text Stickers: Customize stickers with any phrase.
The second novelty concerns the sticker with text, which allow you to create personalized stickers from any word or short phrase. The system automatically generates the sticker using a predefined graphic style, making group conversations more expressive and immediate.
This type of feature fits into a now established trend in instant messaging: visual communication. According to various analyses of chat usage, stickers increase engagement and make messages more memorable, especially in informal conversations and online communities.
How to create stickers from text
To create a text sticker within the app:
- open the appropriate section of the sticker in the chat or group;
- touch the icon magnifying glass;
- type the text you want to turn into a sticker;
- select the style proposed by the system and send.
The stickers created can be saved in the personal collection so you can freely reuse them in any chat or group. This allows you to build a set of stickers consistent with your tone of voice, which is also very useful for brands and companies that use WhatsApp Business to communicate with your audience.
Event reminders in groups
The third novelty is represented by the event reminder within groups. When organizing an event in chat, you can set timely and personalized reminders for guests, thus reducing forgetfulness and absences.
The use cases are numerous: from group dinners and birthday parties to online meetings and project management calls. Reminders help participants remember to show up at the right place or join the call at the scheduled time.
How to set event reminders
Custom reminders are available directly in the event creation and sending field in the group. Once you've set the date and time, you can choose when to send reminders to participants, such as a few hours before or the day before.
This feature makes groups more suitable for managing organizational activities, both in private and professional contexts, where many organizations already use WhatsApp Business as operational support for coordinating teams and appointments.
How to take advantage of the new features in groups right away
The new group features are now available in Italy on the Android and iPhone apps. If the features aren't visible, it's important to check that you have updated for free WhatsApp to the latest version available on Google Play Store or Apple App Store.
The update provides access to member descriptions, text stickers, and event reminders, as well as the usual security fixes. It's a good idea to periodically check for new versions, especially if you use WhatsApp Business in a business or professional context.
For further information on the technical functioning of groups and messaging functions, you can also consult the official information on Wikipedia or the digital security guidelines published by competent institutions and authorities.
WhatsApp Business: Impact on Marketing and Business
The new group functions have a direct impact on the strategies of conversational marketing and on customer experience. In particular, WhatsApp Business becomes even more powerful as a channel for managing communities, customers, and sales teams in an organized and personalized way.
The member descriptions They help identify roles and responsibilities within customer support, assistance, or sales teams. For example, you can easily distinguish between consultants, account managers, and technicians, increasing communication transparency and reducing response times.
The sticker with text They can be used to strengthen brand identity, create themed stickers for promotions, deadline reminders, or new product launches. In a digital marketing context, quick visual content consistent with the brand's tone increases engagement.
THE event reminder Instead, they become a strategic tool for webinars, product demos, Q&A sessions, and physical or virtual events. Companies can use WhatsApp groups to organize shortlists of interested customers and send automatic event reminders, reducing no-show rates.
Automation and scalability in groups
Integrating WhatsApp Business In a marketing automation strategy, these group functions can be coordinated with CRM, sales funnels, and omnichannel campaigns. Groups thus become high-value touchpoints, where interactions are highly personalized yet orchestrated at scale.
The regulatory framework and the need to protect user data remain central. It is essential to comply with the GDPR and privacy best practices, informing users about how their data is used and the purposes for contacting them. The European guidelines, also available on institutional websites such as EUR-Lex, provide the regulatory reference for the responsible use of messaging platforms.
How SendApp Can Help with WhatsApp Business
To transform these innovations into real business advantages, a platform capable of integrating and enhancing WhatsApp Business. SendApp is designed to do just that: automate, manage, and scale WhatsApp conversations professionally and compliantly.
With SendApp Official companies can access the Official WhatsApp APIs, connecting groups and chats to CRM systems, marketing automation software, and internal platforms. This allows you to synchronize data, manage message templates, orchestrate automated flows, and monitor campaign performance.
SendApp Agent It allows you to organize the work of sales and support teams across multiple conversations simultaneously. Group member descriptions, combined with multi-agent management, help distribute workloads, assign responsibilities, and improve the quality of customer service.
For those who need to scale business and automation, SendApp Cloud offers advanced cloud-based features for mass marketing campaigns, transactional notifications, and structured community management. The new group features integrate seamlessly into funnel, lead nurturing, and retention strategies, keeping the focus firmly on WhatsApp Business as a priority channel.
Together, these solutions help businesses transform WhatsApp groups into high-value connection spaces: from customer support to training, from product communities to loyalty programs. To find out how to integrate WhatsApp Business in your digital strategy, you can visit the official SendApp website on sendapp.live and request a consultation or a free trial of the platform.
