Marketing automation food: Ecommerce Food Conference 2026
Food marketing automation will be the focus of the Ecommerce Food Conference 2026 on March 3 at the Grand Tour Italia (formerly FICO) in Bologna. food marketing automation will lead the debate between large-scale retail leaders, pure digital players, and historic brands in the online food sector.
The fourth edition of the Ecommerce Food Conference is dedicated to the future of food retail, leveraging data, automation, innovation, and real-world case studies. The event, organized in partnership with Mark Up and Gdoweek, will offer a concrete overview of how the way we sell, distribute, and purchase food online is changing.
Some of the most authoritative voices in the online food and retail landscape will take the stage, leaders who are experimenting with new models every day across e-commerce, large-scale retail, direct-to-consumer, data, and digital transformation. The goal is to share measurable experiences and operational strategies, moving beyond abstract visions and focusing on numbers, mistakes, successes, and concrete decisions.
Food automation marketing and conference protagonists
At the heart of the programme will be interventions that show how the food marketing automation is becoming a structural driver for food e-commerce. Among the key players already confirmed, along with Marco Biasin of Ecommerce School, will be Cristina Lazzati of Mark Up and Gdoweek, Gregor Ulitzka of Ocado Group, Sara Della Corte of Caffè Borbone, Andrea Colombo of Cortilia, and Oscar Farinetti.
They will be joined by the experience of Giorgio Falsone of Loacker, Silvia Bassignani of Conad, Marco Generoso of Icam, Vittorio Giordano of Urbani Truffles USA, and Marco Pellizzoni of YouGov. This panel represents the entire digital food ecosystem: industry, large-scale retail trade, retailers, historic brands, pure e-commerce players, and data companies.
The value of these speakers lies in the concreteness of the shared experiences. The discussion won't be based on theory, but on real-world cases, tested strategies, detailed measurements, and operational scenarios. Companies attending will understand how to integrate data, automation, and customer relationships to build sustainable and scalable food e-commerce projects.
Case studies, data, and trends in digital food
The conference will offer stories of e-commerce that work because they're data-driven, along with examples of projects that have built a solid relationship with the customer throughout the customer journey. Some cases will demonstrate how food marketing automation was decisive in increasing repurchases, average receipt and lifetime value.
Alongside native digital models, we will present Italian cases that are rethinking the relationship between online and offline, between direct channels and distribution, and between brands and retailers. This comparison will provide insight into how to redesign product assortments, pricing, promotions, and communications for online food.
YouGov, as Technical Partner, will provide insights and strategic data on consumer trends in the food and beverage sector. This data will be essential for contextualizing consumer choices. food marketing automation and define strategies supported by real numbers, and not just by intuitions.
Partners supporting innovation in food e-commerce
Ecommerce Food Conference 2026 is also made possible thanks to an ecosystem of partners who support innovation in digital food and retail every day. The Main Partners for the 2026 edition are Spoki and Active Powered, two companies focused on marketing automation, direct communication, and customer relationship management throughout the customer journey.
Alongside them, a network of Gold Partners represents key expertise for food ecommerce: payments, technology infrastructure, performance marketing, data, customer experience, and catalog management. These include MultiSafepay, FlameNetworks, Trusted Shops, Motive, Algoritma, AvantGrade, Rocket PPC, Original Brands, Pluralis, Calicantus, TradeTracker, Audiense, and Akeneo.
These partners don't just support the event, they share its vision: creating real value, fostering dialogue between operators, and accelerating the digital evolution of the agri-food and retail sectors. In this context, the food marketing automation It is the common thread that connects technologies, data and business strategies.
Practical details on the Ecommerce Food Conference 2026
Ecommerce Food Conference 2026 is an event reserved for food and retail industry professionals. It will be held on March 3, 2026, at the Grand Tour Italia (formerly FICO) in Bologna, a symbolic location for the Italian agri-food industry. Participation provides access to a day of training, networking, and strategic insights into the future of digital food.
Registration is now available online, and the event is designed for large-scale retail managers, e-commerce managers, marketing managers, digital professionals, and entrepreneurs in the food and beverage sector. By entering the coupon code EFC-GDOW during registration, you can cancel the ticket price and attend the conference for free.
To best prepare for the event, it's helpful to delve into topics such as ecommerce, omnichannel, and automation. For a general overview of ecommerce, you can also consult Wikipedia on e-commerce and the official reports on the retail and digital sector published by AGCOM is ISTAT.
Food Marketing Automation: Impact on Marketing and Business
There food marketing automation It's profoundly changing the digital marketing strategies of food companies. Automating communications, promotions, and follow-ups allows you to manage thousands of customers at scale while maintaining a high level of personalization.
For businesses, this means transforming food e-commerce from an experiment into a structural revenue driver. Automatic workflows based on real data allow you to optimize abandoned carts, periodic reorders, cross-selling, and up-selling, seamlessly connecting marketing, logistics, and sales.
From a customer experience perspective, the food marketing automation It allows you to manage every stage of the customer journey: brand discovery, product trials, recurring purchases, loyalty, and advocacy. Channels like WhatsApp Business, email, and push notifications become integrated touchpoints in a single omnichannel control center.
During the Ecommerce Food Conference 2026, many speakers will showcase concrete examples of automation that increases sales and margins: reminders for repurchases of fresh products, personalized suggestions based on preferences, post-purchase flows to reduce returns and complaints. It will be clear how the food marketing automation represents a competitive advantage for those who know how to use it methodically.
How SendApp Can Help with Food Marketing Automation
To transform the food marketing automation To achieve concrete results, platforms capable of integrating data, messaging, and real-time automation are needed. In this scenario, SendApp offers specific solutions to leverage WhatsApp Business as a key channel in the food e-commerce customer journey.
With SendApp Official (WhatsApp Business API) brands can integrate messaging directly with their e-commerce and CRM systems. This allows them to activate communication flows food marketing automation such as order notifications, delivery updates, personalized promotions, and large-scale segmented campaigns.
SendApp Agent It allows customer care, marketing, and sales teams to collaboratively manage all WhatsApp conversations with customers. In food e-commerce, this is essential for quickly responding to questions about products, allergens, availability, and delivery times, while maintaining traceability and high service standards.
For companies that want to push automation to the max, SendApp Cloud offers advanced cloud capabilities to orchestrate chatbots, automated flows and campaigns food marketing automation Integrate with e-commerce data. You can segment customers, send recurring messages, launch targeted promotions, and monitor performance and conversions in real time.
Food and retail companies participating in the Ecommerce Food Conference 2026 can consider SendApp as a strategic ally to put into practice what they learned at the event. Activating a WhatsApp Business consultation and testing SendApp solutions is a concrete step toward transforming ideas and trends into measurable results.
To find out how to integrate WhatsApp Business into your marketing strategy food marketing automation, visit the official SendApp website at https://sendapp.live and request a demo or free trial. It's the fastest way to move from theory to practice and build a truly effective direct communication ecosystem for your food e-commerce business.
