10 methods to increase sales
In this particular market situation, companies have more than ever need to sell to cope with the costs that arise monthly. That's why we've decided to share 10 small tips that, if put into practice right away, can help entrepreneurs Increase Sales and thus make the company survive.
1. Increase the number of visits to existing customers.
Perhaps not everyone knows that the primary reason a customer switches suppliers is because the supplier has stopped communicating with them or no salesperson has come to see them anymore. Therefore, an additional visit or phone call to existing customers will allow you to be more present and slightly increase, or at least maintain, your revenue from each of them. Multiply the slight increase in revenue by each new customer, and the number starts to look interesting.
2. Increase the number of new customers.
In your rounds of visits, consistently include potential future buyers of your products/services. Visiting new clients brings benefits both in terms of visibility and company promotion (because more people will be exposed to your business, thus increasing the chances of new contacts) and in terms of increased revenue, because increasing the number of meetings also increases the likelihood of closing deals.
3. Put in place promotional actions.
Often, when companies aren't doing particularly well, the first expense to be cut is advertising. This couldn't be more wrong, as promotion shouldn't be considered an expense but rather an investment. In fact, if we reduce promotional activity, fewer and fewer people will know we exist and that we provide the product/service they need, and consequently, sales will suffer. It's not necessary to spend thousands of euros; a few small, low-cost actions can generate substantial profits. In some cases, it's possible to offer a greater discount for purchases across multiple product lines, thus sparking customers' curiosity to try products they don't usually purchase.
4. Encourage them to buy more by offering benefits.
If your customer regularly purchases €1,000 worth of merchandise, when they place a larger order, give them a free gift or a small extra quantity of their usual purchase (whichever is the least expensive for you). This will encourage them to keep their order quantity high.
5. Transfer the benefits that your suppliers offer you to your customers.
Make arrangements with your suppliers so that, in exchange for your increased commitment to selling their products/services, they'll be willing to offer you freebies or discounts that you can then pass on directly to your customers. This will give you a good return on your reputation, but it won't require a significant investment on your part.
6. Create a loyalty program.
Study a system that will retain the customer and encourage him to buy from you and not from the competition. Anything that pushes customers to buy from you and accumulate the points necessary to obtain discounts and gifts is fine.
7. Reward those who introduce you to new customers.
There's no better advertising than word of mouth, because who better to recommend or not recommend a service or product than someone who has personally experienced it? Your customers, especially your most loyal ones, know what you sell and know who might be interested in your product or service. So why not capitalize on this opportunity by encouraging customers to recommend you to their friends and acquaintances? Of course, it's only right to reciprocate this free advertising by offering them a benefit, as this will further incentivize them to do so. For every new potential customer they introduce, you could offer an extra discount on their next purchase, rather than a commission percentage or a free product or service. This mechanism, in addition to increasing your customer base, will also increase your revenue in the medium term.
8. Improve the presentation of the product.
We all know how important appearance is; often, a mediocre, well-presented product sells better than a better-performing one with questionable packaging. Therefore, simply paying more attention to the product's aesthetic details is often enough to increase sales. For companies that sell services rather than products, consideration should be given to everything related to them, including the brochure, the technical specifications, as well as, of course, the salesperson's attire and the way they present the service. Remember that the first thing a person buys is the salesperson, even before the service or product.
9. Use incremental sales.
This is a subtle strategy used to increase sales. It's very simple and consists of offering, at the time of sale, an additional related service/product for a modest price increase. In most cases, the customer accepts, and your order volume increases. Just think of the menus offered at service stations or bars. Naturally, the additional product or service must be related to the one the customer has just purchased to make them take advantage of the offer and thus increase your sales. This strategy can be used with any item or service and with different variables; all it takes is creativity.
10. Listen to your collaborators.
Everyone involved in your business has information that you don't always hear, and above all, they have a more realistic and accurate view of the situation (especially those who work directly with the public/customers). Often, precisely because they experience situations firsthand, they have advice for improving a situation or brilliant insights for increasing revenue. From the secretary to the porter, everyone has ideas and solutions for tackling common daily challenges, and therefore it's possible to gain valuable insights that can help you increase sales and therefore revenue. We therefore recommend holding regular meetings with each of them to develop new strategies and identify ways to sell more.
So it is possible Increase Sales Even in times of crisis, all it takes is the desire to change your habits, get involved, and have the right creativity and motivation, rather than financial resources. We must always think of ourselves as selling a solution to the client's problems/needs, and therefore we must demonstrate the benefits they can derive from it.
