The size of the smartphone market continues to grow rapidly and with it comes a new opportunity to interact with your customers. In the U.S. only, eMarketer predicts that the number of smartphone users will increase by 34% in the next 4 years.
In the past year, there has been a big change in the way the app call has been adopted and today some of the biggest names in OTT and social app; (thinks Whatsapp, Line, Viber) are rushing to add voice calls to their apps.
App to phone calls offer so much potential to developers who want to offer a new communication element; but also an additional revenue stream.
Minimum costs
With app-to-phone calls, you can allow users to call around the world for a fraction of the cost of standard international calls and roaming charges. By taking advantage of data and PSTN calls, your app can call any mobile phone or landline number directly in the app for a minimal cost.
Revenue flow
By adding an app to the phone feature in your app, you can charge your customers a low rate for calling any number worldwide. Apps like Line offer this as a new feature and the OTT Rebtel app has been doing it since 2007, offering cheap calls.
Expand your user base
Since app-to-phone calls take advantage of PSTN calls, the app can call users who don't have the app but have a cell phone or landline number. This could be used for a simple calling service or for verification, but your user base expands considerably, bringing your app from the traditional app to the app market and a holistic communication tool.
Integrated into your app experience
With the traditional app call, the call was removed from the app's experience and ended in the native calling system. By integrating the phone call app into your app, your users stay in your app, which improves engagement.
Global reach
Our app to phone call service allows you to call over 230 countries around the world, both landline and mobile numbers, offering your app a global reach when you connect with users.
Flexibility of the devices
Since app to phone calls use regular cell and landline numbers, all you need is a phone number and an Internet connection. Every phone has a number, but not all phones have your app, which means that the phone call app has cross-device compatibility, perfect for growing your user base.
Security features
Other apps use SMS and phone calls to verify user identity when setting up accounts. SMS works well, but some industries like the banking sector prefer to use phone calls to verify identity for added security.
Calls from app to phone can enrich the experience of any app. Today, more developers are adding phone call functionality to their social, banking, dating and business apps to help their users communicate.
