3 SMS marketing campaigns to boost your brand

3 SMS marketing campaigns to boost your brand

The cell phone is now an extension of the individual. Even text messages marketing have increased during the pandemic to encourage people to purchase. Retailers surveyed said their communication spending increased by more than 50% in 2020. Consumers are also using their smartphones for shopping. Most social media ads tend to be marketing pitches.

The marketing Text-based marketing promotes a less competitive channel that reaches customers where they are. SMS marketing requires customers to opt-in, and text-based software seems complicated for brands venturing into this channel for the first time. However, branded SMS marketing can also convert leads and engage customers in 160 characters or less, and we'll show you how in this article.

The importance of brand-based SMS marketing
Why is it important that your campaign SMS marketing Is it aligned with your brand? Well, brands and technology are closely linked in our highly connected world. As a consumer, you're probably aware of how much marketing material you receive every day. Having a memorable and distinctive digital presence that allows you to be recognized by consumers is essential.

According to an LHH article on building a professional brand, businesses can start assessing their presence by checking Google and seeing what people are saying about them. How you're perceived is important because it can show consumers the fundamental elements that define who you are. With brand-based SMS marketing, you can better convey this identity and value. SMS marketing is a cost-effective way to build loyalty with customers who believe in what you have to offer as an organization.

SMS marketing elements to inspire your next campaign
We have covered a number of models of marketing SMS on the blog. Whether it's welcoming customers, winning them back, or enticing them to check their abandoned cart, these templates guide you on how to format your SMS campaigns for every occasion. Here are three basic principles that can help you create your original, brand-aligned messages:

Personalized colloquial flow

In a Forbes article on personalized brand experiences, they noted that customers support consumer-obsessed brands that offer products specifically for them. In fact, approximately 701 TP3T of consumers say they will shop exclusively with a brand that understands them personally, so try incorporating personal details into your text messages, such as sending a special discount on their birthday. Keep your SMS approach light, short, and conversational, as if each customer were your friend. Call them by name for an authentic sound and feel. Remember, they don't want to talk to a robot; it's a huge turn-off if you simply shout BUY NOW! at them over text.

Customer specific reminders

If you're a service provider, you know how no-shows can harm your business because you're turning away other clients in favor of already booked appointments. With the SMS marketingYou can communicate beyond promotions. Send reminders of their schedule so you don't miss the appointment; even something like "We look forward to seeing you tomorrow at 3 PM! Let us know if you need to reschedule." can be helpful. Retailers can also send reminders or announcements about a flash sale. Sending a text message during business hours (but before the sale takes place) can add a human touch and trigger last-minute impulse purchases.

Engaging and interactive content

A successful SMS campaign provides value for both you and your target demographic. Instead of sending passive messages, you can ask your audience to complete quizzes or surveys. A simple text like "Which product would you like us to release next: A, B, or C?", along with accompanying images, can effectively drive engagement and help you make smarter business decisions. You can be fun and playful or host a text survey for more serious feedback. Asking short, targeted questions like "What could we improve on?" will make it easier for consumers to make informed decisions.