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Template Messages: What They Are

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Template Messages: What They Are and How They Work

Template messages are predefined messages that businesses can send to their customers through WhatsApp. These messages must be approved by WhatsApp before use and are particularly useful for scheduled sendings, automated notifications and mass communications. Whether to confirm an appointment or send reminders or updates, template messages are an essential tool in your company's digital marketing toolkit.

What's New in the "Categories"

WhatsApp introduced these message categories to facilitate more organized and specific communication. These include:

Authentication messages: to confirm the user's identity.
Utility messages: for non-promotional information communications.
Marketing messages: for promotions and commercial offers.

The mandatory nature of Template Messages

The use of template messages in the official WhatsApp API is mandatory to maintain high quality standards and to prevent spam. This requirement ensures that all messages sent are relevant, useful and welcomed by recipients.

Key Differences

It is important to distinguish between template messages, scheduled messages and automatic messages:

Template messages: Pre-approved messages used for proactive communications.
Scheduled messages: Messages sent at a specific time, scheduled in advance.
Automatic messages: Responses triggered by specific user actions.




Hidden Benefits

Although they may seem limiting, template messages offer several “hidden” benefits, including:

Consistency: ensure that all messages sent are consistent and professional.
Customization: thanks to the variable fields, it is possible to personalize messages for each recipient.
Efficiency: allow for more efficient management of mass communications.

Circumventing Limitations

One strategy for “circumventing” the restrictions of template messages includes using variable fields to customize parts of the message. This approach offers greater flexibility, keeping messages compliant with WhatsApp policies.

Alternatives to Consider

For businesses that find template messages too restrictive, there are alternatives, such as unofficial WhatsApp sending software, that offer greater freedom of communication while presenting their own risks and limitations.

SendApp emerges as an innovative solution in this panorama

offering both integration with the official WhatsApp APIs and unofficial options. What distinguishes Sendapp is its ability to operate in the cloud, ensuring efficient, versatile and cutting-edge management of business communications on WhatsApp. Sendapp represents a unique option for businesses looking to maximize the effectiveness of their marketing on WhatsApp, offering a complete solution that covers all digital communication needs.

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