WhatsApp Business on Meta’s official Cloud API
Connect your WhatsApp Business number through Meta’s official Cloud API with Embedded Signup. Manage Meta-approved templates and conversations in one unified inbox, with SendApp’s AI helping you reply.
WhatsApp +
Instagram · Messenger · Telegram
SendApp Agent
One shared inbox
Customer reply
Team handoff
Illustrative workflow
Official APIs, clear messaging rules
Meta’s official Cloud API
The channel runs on Meta’s official Cloud API. Guided activation with Embedded Signup: connect your WhatsApp Business number in a few steps, straight from SendApp.
Business verification and badges
Business verification and badges depend on Meta’s requirements and approval: neither is automatic.
Meta-approved templates
You use message templates approved by Meta, with real-time status synchronization. You always know which templates are active and ready to send.
Messaging under WhatsApp’s rules
Send through Meta’s official API with customer consent and approved templates. Usage must comply with WhatsApp’s rules.
Bulk sends and notifications
Ideal for bulk sends with approved templates and transactional notifications: confirmations, updates and reminders that arrive reliably.
AI and unified inbox
SendApp’s AI replies automatically and every conversation lands in a single inbox, alongside the other channels you use.
Sell and support on WhatsApp
AI replies to customers on the channel they use every day: fast, human, always on.
- Replies 24/7
- In your tone
- No waiting
Activate WhatsApp in 3 steps
Start Embedded Signup
From SendApp you launch Meta’s official Embedded Signup and connect your WhatsApp Business number.
Verify the number and templates
Complete phone number verification and prepare templates for Meta’s review. Their status is synced in SendApp; a badge requires a separate assessment.
Let the AI reply
Conversations land in the unified inbox: the AI replies and you follow everything from one place.
Works for every business
From shops to professional firms: the AI speaks your industry’s language.
The right WhatsApp for businesses
Connect your number through Meta’s official Cloud API and manage campaigns and notifications with consent and approved templates.
Activate official WhatsAppFrequently asked questions
Is it Meta’s official API?
Yes. The channel uses Meta’s official Cloud API, activated through Embedded Signup. WhatsApp’s rules still apply: using the official API does not prevent restrictions or suspensions.
Can I do bulk sends?
Yes. It’s ideal for bulk sends with approved templates and transactional notifications, using Meta-approved message templates with synced status.
Who replies to customers?
SendApp’s AI replies to conversations, which all arrive in one unified inbox together with the other channels.