What is a WhatsApp Marketing platform?

It is software that lets you send campaigns, manage contacts and automate conversations on WhatsApp. SendApp brings broadcast campaigns, CRM and an AI agent together in one product.

Do I risk getting my number banned?

With the official Meta API you work in an official environment with anti-ban protection and approved templates. By respecting consent rules and messaging only contacts who opted in, the risk is minimal.

How much does WhatsApp Marketing with SendApp cost?

SendApp starts at 19 euro a month. With the official API you only pay conversation costs billed directly by Meta, with no markup from us.

How does the connection with the official Meta API work?

SendApp activates your account on the official WhatsApp Business API (Cloud API) and guides you through verification to earn the green tick. It's the only official environment, built for high volumes, approved templates and maximum anti-ban protection.

Can I personalize campaign messages?

Yes. You use variables like {name}, {phone} and {email} to personalize each message for the recipient, making communication more effective.

Is WhatsApp Marketing GDPR compliant?

Yes, if you collect contact consent and message only those who opted in. SendApp helps you manage contacts in an orderly way, but compliance depends on your own consent-collection procedures.

WhatsApp Marketing: the complete platform for campaigns that convert

Turn WhatsApp into your sales and support channel. With SendApp Agent you manage campaigns, contacts and conversations from a single platform.

Try free See pricing

Free, no card

Emma R.

online

businesses worldwide: 30,000+
open rate on WhatsApp*: 98%
markup on your messages: 0€
channels in a single inbox: 10

*Industry average for WhatsApp messages, compared with ~30% for email.

WhatsApp Marketing is the set of strategies and tools to communicate with customers and prospects directly on WhatsApp, the channel with the highest open rates anywhere. A WhatsApp Marketing platform lets you send personalized broadcast campaigns, automate replies with artificial intelligence and centralize every conversation in one place. Unlike email, WhatsApp messages are read within minutes and drive immediate responses. SendApp is the WhatsApp Marketing software that combines campaigns, CRM and AI support in a single product, available in six languages.

Why do WhatsApp Marketing

WhatsApp is the most used messaging app in the world and your customers check it every day. Messages are opened in over 90% of cases, compared with the typical 20% of email marketing. That means real conversations instead of ignored emails. For a business it means selling more, serving better and building a direct relationship with the customer.

Broadcast campaigns with templates and personalization variables
CRM with contacts, tags and advanced segmentation

Mark B.

typing…

Official Meta API: security, green tick and scale

SendApp runs on the official WhatsApp Business API from Meta (Cloud API), the only environment built for professional marketing. You use approved templates, earn the green tick of a verified account and operate in an official environment with maximum anti-ban protection. Conversation costs are billed directly by Meta with no markup from us, and the infrastructure handles large sending volumes. It's the solid foundation for campaigns that scale in complete safety.

Trainable AI agent with handover to a human operator
Multichannel inbox: WhatsApp, Instagram, Telegram, Messenger, Email, SMS, web widget and Voice AI

Broadcast campaigns with templates and variables

You build mass campaigns by segmenting contacts through tags and attributes, and personalize each message with variables like {name}, {phone} and {email}. Every recipient gets a message that feels written just for them, not an anonymous blast. Templates help you comply with Meta rules and keep your number reputation high. You schedule sends and monitor results in real time.

Calendar and bookings with Google Calendar integration
Official Meta API: green tick and approved templates

How it works in 4 steps

Step 1 — Activate the official Meta API

Activate WhatsApp on the official Meta API in minutes; SendApp guides you through account verification and getting the green tick.

Step 2 — Import and segment contacts

Upload your address book into the CRM and organize customers with tags. The more precise your segments, the more relevant and effective your campaigns.

Step 3 — Build the campaign

Write your message or pick a template, add personalization variables and select recipients. Schedule the send whenever you like.

Step 4 — Automate and measure

Turn on the AI agent to reply automatically and manage conversations from the inbox. Track deliveries, opens and replies to keep improving.

Use cases by industry

E-commerce

Send offers, recover abandoned carts and update customers on order status directly in chat.

Restaurants and venues

Manage bookings, promotions and confirmations with the built-in calendar and Google Calendar, reducing no-shows.

Services and freelancers

Book appointments, send reminders and answer frequently asked questions automatically with the AI agent.

Retail and local shops

Build loyalty with seasonal campaigns and personalized communications, driving more return visits.

Manual app or official Meta API: which to choose

	WhatsApp Business App (manual)	SendApp + official Meta API
Mass sending	One by one, ban risk	Mass sends with approved templates
Anti-ban protection	Standard, no guarantee	Maximum, official environment
Approved templates	Not available	Yes, approved by Meta
Green tick	No	Yes, verified account
Automation and AI	Manual	AI + automations

Frequently asked questions

Start your WhatsApp Marketing today

Over 30,000 businesses use SendApp. Try the complete platform from 19 euro a month.