WhatsApp Automation: automated messages and AI agent
Let WhatsApp work even when you're away: reply automatically, qualify leads and hand over to a human agent when it matters.
Free, no card
SendApp AI
online
- businesses on the official platform
- 1,000+
- open rate on WhatsApp*
- 98%
- markup on your messages
- 0€
- channels in a single inbox
- 10
*Industry average for WhatsApp messages, compared with ~30% for email.
WhatsApp automation is the set of tools that reply to messages for you, without keeping customers waiting. It ranges from simple automated keyword replies and welcome messages to a real conversational AI agent, trained on your own content, that chats in natural language around the clock. With SendApp you can use automated WhatsApp messages to greet people, run a rule-based WhatsApp chatbot, or enable AI-driven automatic WhatsApp replies. The result: less waiting, more conversations closed and a team freed from repetitive questions.
What you can automate on WhatsApp
You can automate replies to frequent questions, welcome greetings, out-of-hours away messages and follow-ups after a first contact. You can schedule campaigns and appointment reminders so no customer is left unanswered. SendApp's AI agent can also qualify leads, collect useful data and know when to bring in a person. Everything runs through a single multichannel inbox, where agents and automations coexist without confusion.
- AI agent trainable on your content, active 24/7
- Automated replies for keywords and welcome/away messages
SendApp AI
typing…
Rule-based chatbot or conversational AI agent
A rule-based chatbot follows fixed paths: keyword, preset reply, menu with buttons. It's perfect when requests are predictable and you want total control over the wording. An AI agent, instead, understands natural language and replies flexibly by drawing on your content. SendApp offers both approaches, so you can combine the precision of rules with the intelligence of conversation.
- Smooth handover from AI to a human operator
- Campaigns, scheduled follow-ups and appointment reminders
An AI agent trained on your content
SendApp's AI agent is trained on the materials you provide: price lists, FAQs, documents, procedures and information about your service. From then on it replies 24/7 in natural language, consistent with your tone and your real information. When a conversation becomes sensitive or requires a human decision, the agent hands control to an operator with a smooth handover. So automation doesn't replace people: it frees them from repetitive work.
- Meta official API (Cloud API): verified account, green tick and ban-safe automations
- Multichannel inbox in 6 languages, from €19/month
How to set up WhatsApp automation in 4 steps
Step 1 — Connect WhatsApp
Activate WhatsApp on Meta's official API (Cloud API) and connect your verified number in minutes, with the green tick and a protected environment.
Step 2 — Train your agent
Upload FAQs, price lists and documents: SendApp's AI agent learns to answer with your real information.
Step 3 — Set rules and automated messages
Define keywords, welcome and away messages, and schedule campaigns, follow-ups and reminders.
Step 4 — Enable human handover
Decide when the agent should hand over to an operator and monitor everything from the multichannel inbox.
Real-world use cases
24/7 customer support
The agent answers frequent questions day and night and brings in an operator for complex cases.
Lead qualification and capture
The bot chats with visitors, understands their needs and collects data before passing it to sales.
Bookings and reminders
Manage appointments synced with Google Calendar and send automatic reminders to reduce no-shows.
Campaigns and follow-ups
Send segmented messages and scheduled follow-up sequences to re-engage contacts and customers.
Manual WhatsApp vs automation with SendApp: the differences
| WhatsApp Business App (manual) | SendApp + Meta official API | |
|---|---|---|
| How it replies | Manual, one message at a time | AI + automated flows, in natural language |
| Source of answers | Whatever you type on the spot | Your content, price lists and FAQs, trained |
| 24/7 replies | No | Yes |
| Lead qualification | Manual, one by one | Conversational, collects data naturally |
| Green tick and verified account | No | Yes |
Read more
Frequently asked questions
Automate WhatsApp with SendApp
AI agent, automated replies and campaigns in one platform. From €19/month, chosen by over 1.000 businesses.