What is Whatsapp Marketing?

What is WhatsApp Marketing?

What is WhatsApp Marketing and how can it improve your results?

Knowing what WhatsApp Marketing is and applying it to your strategy will open several doors to exploit. When people talk about social media marketing, they often think of popular traditional networks, such as Facebook and Twitter.

But messaging apps are gradually improving. And in terms of monthly active users, they're already a reality worth considering.

It is clear that companies cannot afford to ignore the messaging applications. In addition to the rapidly growing user base, they offer more things. These apps offer two key features that traditional networks don't: personalization and authenticity.

Businesses are built on building relationships. And all relationships begin with conversations. With this in mind, it's easy to see how messaging platforms like WhatsApp can be a huge help for brands.

What is WhatsApp Marketing?

WhatsApp is a new form of marketing for reaching, engaging, and converting potential contacts using the platform. All you need is mobile internet on your mobile device to receive or send calls and messages.

If you're planning to launch a new product or want to inform your customers about your new service, WhatsApp Marketing is an easy way to make it happen.

WhatsApp also has a commercial version, called WhatsApp BusinessIn this version you get all the features of the regular version and a number of additional features.

To use WhatsApp, you must first download it and then set it up with your phone number. The app will use your phone's contacts to display a list of WhatsApp users you can chat with. If someone has your number saved on their phone, you can also see it in your list.

Why should you implement WhatsApp Marketing?

 

There are numerous reasons why it's advisable to implement WhatsApp as part of your marketing tools. For starters, it's a free app. And its use is so widespread that it likely contains your target audience among its users. Furthermore, WhatsApp is unique in several ways:

• There are over 1.5 billion monthly users on the platform. And it looks like the number will continue to grow.
• This number of users is greater than any traditional social media platformExcept for parent company Facebook.
• WhatsApp has a level of intimacy and engagement that most social media platforms lack. This is mainly due to the fact that it has stayed away from brand engagement on the platform until recently.
• Furthermore, aside from China, where WeChat is the predominant messaging app, Whatsapp has loyal users all over the world.
• But there's more. Thanks to its features, WhatsApp It gives you the ability to communicate with your customers directly and in real time. It's a huge advantage when it comes to understanding audience opinions (for example, through surveys) and providing personalized attention.
• Moreover It is a powerful tool for spreading your offers, promotions and newsIts extensive multimedia support allows you to send catalogs, brochures, videos, audio, links, and all kinds of information related to your business, such as reminders and special offers. All of this reaches your customer directly.
• WhatsApp allows you to create groups of up to 256 members. It's the perfect opportunity to conduct direct consultations and studies with local groups. It's also a perfect tool for organizing events with your clients and your company's employees (internal marketing).

Factors to consider

The reason why businesses should incorporate the best WhatsApp marketing strategy into their campaigns is its power, interactive nature, great convenience, personal touch, and effective applicability. And if you're still unsure, consider these statistics:

• Whatsapp It is the most popular alternative to SMS in 109 countries. About the 60% in the world.
• Everyday, about 50 billion messages are sent via WhatsApp.
• Like social media channels, WhatsApp has also become ubiquitous as the primary messaging application. It is the most searched messaging app in the worldAnd acceptance is why businesses need to plan marketing campaigns on WhatsApp.
• Over 67 percent of mobile device users prefer to use chat to communicate with companies.
• And about the 53 percent say they would prefer to buy from a company if they can message them directly.
• If you want to target young potential customers, WhatsApp will be your best resource. 42 percent of smartphone owners between the ages of 18 and 29 prefer to send messages via WhatsApp. This is before the 19% of smartphone owners who are 50 years old or older
• WhatsApp Marketing also guarantees excellent participation rates. Since over 95% of mobile messages is opened and read.
• About 90% of WhatsApp messages are opened within three seconds of receiving them.
• WhatsApp is also one of the favorite marketing channels for sharing content via Dark Social. In this channel, suppliers share content through private channels.

How to manage marketing campaigns on WhatsApp

To manage WhatsApp marketing campaigns, you can find different versions of WhatsApp for iPhone, Android phones, and Windows phones. Web and desktop apps are also available. But before you manage your campaigns, here are some instructions:

• First, you need to have WhatsApp installed on your phone to use the app and the desktop version. This is because each WhatsApp account must be connected directly to a single phone number.
• You can import your Facebook information to WhatsApp to set up your profile. Otherwise, you can manually add a profile picture and name, and activate your WhatsApp account.
• WhatsApp scans your contact lists and displays an updated directory of WhatsApp users you already know. Anyone with your phone number saved in their phone's address book will also recognize that you've entered WhatsApp.

Now it's time to look at the ways you can use WhatsApp marketing campaigns. Take note:

1.- One-to-one chat

You can chat directly with other users in your phone's contact list, similar to how any chat program would work. This way of using WhatsApp also allows you to call or make video calls to your customers or send them recorded audio fragments.

For what? Well, it's a wonderful way to send personalized suggestions. Or to let a customer know they can pick up an order, or to let them know a new product has arrived that might interest them.

2.- Lists

Using lists, you can send a message to anyone in your contact list who has your number stored in their phone's address book. It's similar to BCC (Blind Carbon Copy) in email. Your contacts will see a message similar to how they see a regular message.

Contacts' replies to a broadcast message appear as regular messages. You can send broadcast messages to up to 256 contacts at once. And you can use the list as many times as you like, as it's automatically saved.

Want to promote a product or service? Tell your customers about your company's latest news? Maybe you want to let them know about your Black Friday discounts? You can do this using lists. It's quick, convenient, easy, and you'll ensure your message gets read.

3.- Groups

WhatsApp Marketing groups allow you to create a group of up to 256 people. You can share messages, videos, and photos with everyone at once. Furthermore, each member can contribute and see everyone else's replies. The first step in a WhatsApp marketing campaign is to know how to use it correctly:

• Your customers should save your contact numbers in their smartphone's address book.
• Messages to customers can lead to the recipient blocking you And, surely, no seller would like to face such a scenario.
• WhatsApp marketing campaigns are similar to the strategy of email marketing where you need to obtain consent to contact users via email.

Groups are ideal for retaining customers and generating brand awareness.

 You can create a group to explain how your product or service works and answer any questions users may have. Or, you can simply create a group like you would on LinkedIn to discuss a topic related to your business, posting daily learning nuggets on the topic. You can integrate them into your content marketing strategy, isn't that great?

Get the most out of your WhatsApp marketing campaigns

To get the most out of your WhatsApp marketing campaigns, the WhatsApp Business app is ideal. It has the standard features, with a few additions:

• You can set up a commercial profile for your brand. You can add details, such as an email address, a physical address and a brief description of yourself.
• can also add tags to different active chats. For example, you can tag a particular chat as “new client” or mark a chat as “order received” to track customer requests. You can even create your own tags, if needed.
• can use quick answers. This option allows you to save and use frequently sent messages to save time. Or turn on messages for when you're not available. Simply write a message to let your customers know when they can wait for a response, that's all.
• Set a greeting to send to your customers when they chat with you. You can use them to present your brand to your customers, inform them about what services you offer and the times when you will be available to chat.
• WhatsApp also provides some statistics in its commercial application. Here you will see how many of your messages have been sent, how many have been delivered and how many have actually been opened and read by your audience.

You've already seen why it's worth implementing WhatsApp Marketing into your campaigns. And if you're also interested in developing a business WhatsApp strategy, do it with us. At Antevenio, we specialize in marketing performance and we offer you a 360º global marketing performance service.