There local SEO
(geolocalized organic visibility on search engines) plays a fundamental role in a good marketing strategy and can be decisive in making your business competitive in the area.
In this book, designed for small and medium-sized businesses, as well as hospitality businesses, restaurateurs, and freelancers, I'll guide you through the topic, from the basics to the most interesting tips on how to make your presence on the major search engines effective.
Step by step, you'll discover how to optimize your website and your Google My Business listing; you'll find practical tips on how to best set up on-page SEO for your website's ranking, and you'll learn strategies to implement on Google Ads and social media channels; improving your visibility and making your business successful.
The SEO Audit,
That is, the in-depth analysis of a website and its SEO optimization is a crucial element of any online project.
This book is an indispensable support tool for anyone who wants to tackle an SEO audit in a serious, professional and effective manner.
Optimizing a website for search engines implies the deepening of many aspects. After the market analysis of the reference sector and the analysis of the positioning of competitors; look for duplicate content, HTML or script errors, non-compliant HTTP status codes.
A quality SEO audit takes into account the usability of the analyzed website, checks whether it is accessible from mobile devices, analyzes performance, and ensures that security is not compromised. It also takes into account the website's online popularity, defined as the number and quality of backlinks received. All this and much more in the first practical and effective operational guide for SEO professionals.
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