L'Apple Store is a chain of owned stores that sell computers and consumer electronics. As of August 2018, 511 stores were open worldwide in 16 countries.
In the Apple Stores the customer is assisted by personnel specialized in specific tasks:
The Stores are equipped with a Genius Bar, where customers can receive technical advice or carry out repairs for their products. The Genius Bar provides software support for macOS and support services for Apple hardware that has not been classified as obsolete. Originally, customers at the Genius Bar were offered Evian water. This service was abandoned in February 2002.
To address the growing number of iPod customers at the Genius Bar, some new stores have set up a dedicated iPod service space called the iPod Bar. The first iPod Bar opened at the Ginza Apple Store in Tokyo; New York's Apple Stores followed, and iPod Bars have since become a common feature of newly built Apple Stores.
Most of the new Apple Stores have a location called the “Studio,” a space similar to the Genius Bar where customers can get help from a “Creative” on photo album making or movie editing projects.