Template Messages: What They Are and How They Work
Template messages are predefined messages that businesses can send to their customers through WhatsApp. These messages must be approved by WhatsApp before use and are particularly useful for scheduled sendings, automated notifications and mass communications. Whether to confirm an appointment or send reminders or updates, template messages are an essential tool in your company's digital marketing toolkit.
The New “Categories”
WhatsApp introduced these message categories to facilitate more organized and targeted communication. These include:
– Authentication messages: to confirm the user's identity.
– Utility messages: for non-promotional information communications.
– Marketing messages: for promotions and commercial offers.
Mandatory Template Messages
Using message templates in the official WhatsApp APIs is mandatory to maintain high quality standards and prevent spam. This requirement ensures that all messages sent are relevant, useful, and well-received by recipients.
Key Differences
It is important to distinguish between template messages, scheduled messages, and automatic messages:
– Template messages: Pre-approved messages used for proactive communications.
– Scheduled messages: Messages sent at a specific time, scheduled in advance.
– Automatic messages: Responses triggered by specific user actions.
Hidden Benefits
Although they may seem limiting, template messages offer several “hidden” benefits, including:
– Consistency: ensure that all messages sent are consistent and professional.
– Customization: thanks to variable fields, you can customize messages for each recipient.
– Efficiency: allow for more efficient management of mass communications.
Circumventing Limitations
One strategy to circumvent the restrictions of template messages includes using variable fields to customize parts of the message. This approach offers greater flexibility while keeping messages compliant with WhatsApp policies.
Alternatives to Consider
For businesses that find template messages too restrictive, there are alternatives, such as unofficial WhatsApp sending software, which offer greater communication freedom but come with their own risks and limitations.
SendApp emerges as an innovative solution in this panorama
Offering both integration with the official WhatsApp API and unofficial options. What sets Sendapp apart is its cloud-based capabilities, ensuring efficient, versatile, and cutting-edge business communications management on WhatsApp. Sendapp represents a unique option for businesses looking to maximize the effectiveness of their business. marketing on WhatsApp, offering a complete solution that covers all digital communication needs.
