More conversations.
The right plan to grow.

WhatsApp Business, AI and your team in one place.
Choose the capacity you need. Every detail, before you start.

7 days freeNo credit card requiredSupport in Italian

Professional

Get started with AI.

19 €/mo

Monthly billing · VAT includedSwitch to yearly and save

Try for free

Contacts: 1.000
operators: 1
AI accounts: 1
campaign messages: 10.000

Trainable AI chatbot

CRM and campaigns

For your team

Business

Work as a team.

49 €/mo

Monthly billing · VAT includedSwitch to yearly and save

Try for free

Contacts: 5.000
operators: 5
AI accounts: 5
campaign messages: 50.000

Instagram and Messenger

Commerce and integrations

Premium

Automate more.

99 €/mo

Monthly billing · VAT includedSwitch to yearly and save

Try for free

Contacts: 10.000
operators: 10
AI accounts: 10
campaign messages: 100.000

AI chat routing

AI Landing Page

Gold

For larger operations.

190 €/mo

Monthly billing · VAT includedSwitch to yearly and save

Try for free

Contacts: 20.000
operators: 20
AI accounts: 20
campaign messages: 200.000

More capacity for your team

More space for AI

Platinum

For the highest volumes.

250 €/mo

Monthly billing · VAT includedSwitch to yearly and save

Try for free

Contacts: 30.000
operators: 30
AI accounts: 30
campaign messages: 300.000

The highest listed capacity

More contacts and more sends

VAT included. Meta fees and usage-based services are separate from the subscription. See how it works.

Included in every plan

Unlimited conversations
Trainable AI chatbot
CRM and campaigns
API access

ENTERPRISE

Does your project go further?

Custom volumes, operators and infrastructure. Let’s build your plan together.

Let’s discuss your project

LET’S MAKE IT CLEAR

Know what you choose.
Know what you pay.

Your plan provides the tools and capacity. Usage costs depend on how you use them.

Estimate WhatsApp fees

YOUR COSTS, EXPLAINED

Your SendApp plan

A monthly or yearly subscription.
AI, team and resources according to your plan.

Fixed

WhatsApp messages

Applicable Meta fees, billed by Meta.
SendApp adds no markup.

Variable

Usage-based services

Image and video generation uses AI credit. Email, SMS and voice depend on the service used.

If used

A sending limit is not Meta credit.
Campaign messages indicate your plan’s sending capacity: applicable WhatsApp fees remain separate.

EVERY DETAIL, SIDE BY SIDE

The details make
the right choice.

From channels and integrations to AI limits.
Open a category and compare what you need.

Differences only

Compare two plans

First planSecond plan

The right plan,side by side.

Professional19 €/mo

Business49 €/mo

Premium99 €/mo

Gold190 €/mo

Platinum250 €/mo

Plan resources8

AI accounts

AI accounts available in your plan. Token limits are shown in AI and storage.

Campaign messages

Plan sending capacity. Applicable Meta fees on WhatsApp messages are not included.

10.000

50.000

100.000

200.000

300.000

Contacts

1.000

5.000

10.000

20.000

30.000

Conversations

Conversations are unlimited. The plan’s limits on contacts, operators, sends and AI usage still apply.

Unlimited

Operators included

Booking pages

Links where customers choose an available appointment time.

—

Email marketing / month

Campaign limit with your own mail server. Sending through SendApp’s email service uses separate prepaid credit.

Pay as you go

10.000 /mo

25.000 /mo

50.000 /mo

80.000 /mo

Publishable landing pages

Number of landing pages you can publish with the plan.

—

AI and automation13

AI image & video generation

Access to the tools is included. Generations consume AI wallet credit, separate from the subscription.

Images and video: usage

AI credit

API access

Visitor tracking

—

Sendy - AI assistant

WhatsApp Commerce

—

AI product images

—

75 /mo

200 /mo

400 /mo

600 /mo

PDF catalog imports

—

15 /mo

40 /mo

80 /mo

120 /mo

Website for your products

—

AI chat routing

—

Auto-replies

AI Blacklist

Voice Bot

—

Conversation channels8

Official WhatsApp API

Messenger

—

Instagram

—

SMS

Website chat

AI voice

Sales and lead generation4

Stripe Checkout

—

AI Landing Page

—

Facebook Lead Ads

—

Google Ads Lead Forms

—

Calendars and bookings13

Google Calendar

—

Cal.com

—

Calendly

—

WuBook

—

Smoobu

—

TicketingHub

—

Beds24

—

Booking link

Hostaway

—

Lodgify

—

Acuity Scheduling

—

SimplyBook.me

—

Octorate

—

Integrations and business tools6

AlfaDocs

—

Fatture in Cloud

—

GipoNext

—

TeamSystem CRM

—

SendApp Pixel

—

Google Sheets

—

AI and storage5

AI input tokens

Text and context processed by AI, measured in tokens. M = million tokens.

12M

40M

60M

80M

AI output tokens

AI-generated responses, measured in tokens. M = million tokens.

2,5M

15M

30M

AI training storage

10 MB

50 MB

100 MB

150 MB

300 MB

File storage

250 MB

1 GB

2 GB

5 GB

10 GB

Maximum email template size

300 KB

400 KB

600 KB

57 entries, grouped by category.

A FEW MORE ANSWERS

Everything clear.
From the start.

Questions about the plan for your business?

Talk to our team

Can I try before choosing?

Yes. Try SendApp Agent free for 7 days, with no credit card. Then choose a plan: if you do not proceed, you will not be charged.

What is the difference between monthly and yearly?

Monthly plans are charged each month. Yearly plans are paid in one annual charge, at a lower equivalent monthly cost. The selector shows both the monthly equivalent and the annual total.

Are WhatsApp messages included?

The plan includes the tools and sending capacity. Applicable Meta charges for WhatsApp messages are separate and billed by Meta, with no SendApp markup.

What does “unlimited conversations” mean?

There is no limit on the number of conversations. Each plan has specific limits on contacts, operators, campaign messages, AI tokens and storage. See the full comparison.

Is AI included or charged separately?

The AI chatbot is included with your plan’s resources. Image and video generation tools are available in every plan, but each generation uses a separate AI credit wallet.

Can I cancel my subscription?

Yes, in the billing section of your account settings. Access remains active until the end of the paid period.

When is payment taken?

At purchase. Renewals are charged at the start of each monthly or yearly billing period.

Can I change my plan or payment method?

You can upgrade and update your payment method in settings. Card payments through Stripe and PayPal are available.

THE NEXT STEP IS A CONVERSATION

Start using SendApp.
Choose your plan later.

7 days free. No credit card.

Try SendApp for free

More conversations.The right plan to grow.

Professional

Business

Premium

Gold

Platinum

Does your project go further?

Know what you choose.Know what you pay.

Your SendApp plan

WhatsApp messages

Usage-based services

The details makethe right choice.

Everything clear.From the start.

Start using SendApp.Choose your plan later.

More conversations.
The right plan to grow.

Know what you choose.
Know what you pay.

The details make
the right choice.

Everything clear.
From the start.

Start using SendApp.
Choose your plan later.