New in SendApp Agent

See who buys after every WhatsApp campaign

SendApp Pixel connects your website to the messages you send. For every campaign you see who tapped the button, who reached your site and who bought, with revenue from confirmed orders and the ROI worked out on the real cost of the messages.

Try SendApp PixelWatch the video · 5:23
  • WhatsApp, SMS and email
  • Confirmed orders only
  • Respects the cookie banner
SendApp PixelConnect your website and see what happens after every message.

Revenue to the last clicked message · 7 days

Delivered32 campaigns and automations
Button clicks2with “Count the clicks”
Visits from the link2with the site’s consent
Purchases1confirmed by orders
Attributed revenue€24.90ROI 106× on €0.24 of messages
CampaignClicksPurchasesRevenueROI
Checkout leftAutomation · WhatsApp1 · 100%1€24.90317×
End-of-summer saleCampaign · WhatsApp1 · 50%0€0.000.0×
Demo account with made-up data

  • Revenue from confirmed orders

    A bank transfer stays “to be confirmed” until the shop marks it as paid. Refunds are taken off.

  • ROI on the real cost

    The cost of the messages comes from your credit movements, message by message.

  • Three channels together

    WhatsApp, SMS and email campaigns in the same table, together with automations.

  • Clicks counted on the button

    The click goes through SendApp and is counted once per recipient.

  • Native plugins

    A plugin for WordPress and WooCommerce, a module for PrestaShop, one line of code elsewhere.

  • Privacy first

    No events before the banner choice, never the full IP, no browser fingerprints.

The campaign goes out. Then you know nothing.

WhatsApp tells you who the message was delivered to. What matters happens afterwards, on your website, and without a connection it stays invisible.

Without SendApp Pixel

  1. Delivered3
  2. Clicks?
  3. Visits?
  4. Purchases?
  5. Revenue?

The message arrives, then the customer disappears from your radar.

SendApp PixelWith SendApp Pixel

  1. Delivered3
  2. Clicks2
  3. Visits2
  4. Purchases1
  5. Revenue€24.90

Every step has a number, message by message.

How it works, in three steps

Set up in a few minutes, no developers needed.

  1. 1

    Connect the site

    In SendApp open Pixel and press “Connect a site”. Type the address: SendApp reads the home page and recognises the platform, the cookie banner and the code already there by itself.

    SendApp recognises by itself
    • Website platform
    • Cookie banner
    • Code already there
  2. 2

    Choose what to measure

    Page views, WhatsApp clicks, products, cart, checkout and purchases are measured out of the box. Your own actions, such as a form sent or a button, you point at with one click on the site.

  3. 3

    Publish

    Install the plugin for WordPress or WooCommerce, the module for PrestaShop, or paste one line of code. The connection is checked by itself.

    • WordPress
    • WooCommerce
    • PrestaShop
    • </head>

Read the guideInstallation guide

From click to revenue, with the ROI

Every WhatsApp, SMS or email campaign has its clicks, visits, purchases and revenue. In the detail you see who clicked, who bought and who is worth writing to again.

  1. Clickon the message button
  2. Visitto the right page of the site
  3. Purchaseorder confirmed by the shop
  4. Revenueattributed to the campaign
ROI

confirmed revenue ÷ cost of the messages

€24.90Revenue€0.08Cost of the messages316.8×ROI

Example from the demo account: €24.90 on €0.08 of messages = 316.8×

It works for campaigns and automations on WhatsApp, SMS and email.

Where the numbers come from

  • Revenue confirmed by orders

    From the plugin, the orders webhook, the API or WhatsApp Commerce. The only revenue that goes into the ROI.

  • To be confirmed

    Orders seen only by the browser or waiting for payment, such as a bank transfer not yet marked as paid.

  • Helped other sales

    People who clicked, but whose last click before buying was on another message.

  • Influenced, outside the ROI

    People who received the message and bought within 3 days without clicking.

  • Cost of the messages

    From your credit movements, message by message.

Automations started by what happens on your site

An automation can start from what the customer really does on your website. The ready-made example: a checkout left halfway comes back on WhatsApp.

It can start when the customer

  • views a page
  • takes an action
  • sends a form
  • leaves the checkout
  • buys
  • comes back to the site
  • shows high interest
  1. 1
    Checkout left on the site

    The customer reaches payment and stops.

  2. 2
    After a while

    SendApp waits for the time you choose.

  3. 3
    WhatsApp message

    With the button to go back to the cart.

  4. 4
    Stops if they buy

    Whoever has already paid gets nothing.

CA
Caffè Aurorabusiness account

Hi Giulia, your cart is waiting: the Gold Blend is still there.

Back to the cart

Order confirmed: automation stopped

They start only for people who gave marketing consent, and only for a visitor recognised with certainty: from the link of a message, the WhatsApp code, a signed login or an order confirmed by the shop.

The button that counts clicks

When you create a WhatsApp template with a link button, switch on “Count the clicks”. You know who tapped it, even if they have not chosen in the site’s cookie banner yet.

  • The click goes through SendApp and is counted once per recipient.
  • The customer lands straight away on the page you choose in the campaign.
  • Counting the click does not depend on the site’s cookies.

New templateend_of_summer_sale

Hi {{1}}! The end-of-summer sale has started: 30% off every blend until Sunday.

Link button

See the sale
Count the clicksThe click goes through SendApp
GFGiulia Ferretti
Spent
€24.90
Last order
#98 · confirmed
Last campaign clicked
Checkout left
Marketing consent
Active

Activity

  1. Opened the message link
  2. Visited the site
  3. Completed order #98

The customer profile knows what they do on your site

Visits, how much they spent, last order, last campaign clicked and consent: all in the contact profile. The activity shows the whole journey, including the link opened.

In segments

  • Last visit
  • Visits in the last 30 days
  • Interest level

Ask Sendy, the AI assistant inside SendApp

  • Who is ready to buy?
  • How much did the campaigns bring in?
Do you use a management system?

In-store sales and phone orders can also come from your server, through the API: they count as revenue like website orders. API

Works with your website

A plugin for WordPress and WooCommerce, a module for PrestaShop, or one line of code before </head> on any other site.

Measure without breaking your customers’ trust

The Pixel always waits for the visitor’s choice in your site’s cookie banner.

  • Nothing before the choice

    Until the visitor chooses in the banner, the Pixel writes nothing in the browser and sends no events.

  • Whoever declines is not counted

    If the visitor declines cookies, the Pixel does not measure them.

  • Never the full IP address

    The Pixel never stores the full IP address.

  • No browser fingerprint

    The Pixel does not build browser fingerprints to recognise visitors.

Reads the most common banners by itself

  • CookieYes
  • Cookiebot
  • Complianz
  • OneTrust
  • Iubenda
  • WP Consent API
  • Google Consent Mode

See it in action

From the button of a WhatsApp campaign to the website, all the way to the confirmed order. Narration in Italian, subtitles in 6 languages.

The video loads from YouTube (youtube-nocookie.com) only when you press play.

What it looks like inside SendApp

Real screens of the platform, on computer and phone.

Campaigns with clicks, visits, purchases, revenue and ROI
Campaigns with clicks, visits, purchases, revenue and ROI
Campaigns with clicks, visits, purchases, revenue and ROI
The detail of the “Checkout left” automation
The detail of the “Checkout left” automation
Connected sites, with check and what to measure
Connected sites, with check and what to measure
The customer profile with consent and tags
The customer profile with consent and tags

Real screens from a demo account with made-up data (interface in Italian). app.sendapp.ai/docs

Questions about SendApp Pixel

From today you know what every message brings in

Connect your site, switch on “Count the clicks” on your next template and watch revenue arrive campaign by campaign.

Try SendApp PixelRead the guide