TikTok for Business.
The platform for short videos has just launched TikTok For Business, the brand that identifies the global platform that hosts all current and future marketing solutions for brands.
“TikTok For Business solutions are designed to offer brands and their marketing departments tools for creating creative storytelling, able to engage the community of TikTok with their message ", we read in press release on the blog.
Creativity within brands' reach on TikTok
In recent years, the brands that have most successfully connected with the community TikTok They succeeded not because their campaigns featured the glossiest advert or the most famous testimonial, but thanks to their ability to engage users creatively and create a connection with them through emotions, actions and sounds.
Today, with TikTok For Business, marketing departments will have new tools to be discovered and connected with communities.
Among the objectives that can be achieved:
Growth as well as creativity:
- for marketing, as well as an unmissable destination, TikTok It's also a platform with growth potential to be capitalized on, based on entertainment, which offers both users and brands the right tools to tell their story.
Sight, sound, movement:
- with TikTokMarketing can leverage the context of mobile devices, starting with sounds. And there are many opportunities to use them: music, sound effects, playback, reactions, and much more.
An inclusive and participatory community:
- the raison d'être of TikTok It's about "being together." An original opportunity for marketers to create something that becomes part of our community. TikTokPeople can become so engaged and inspired by a marketing campaign that they create their own version. And brands can experience the impact their campaign has on people firsthand.
Knowledge and culture for all:
- TikTok It's an open platform where anyone and any brand can be discovered. TikTok new things are known every day, in an open and inclusive way.
Simple and smooth solutions:
- the products of TikTok they bring results on all marketing touchpoints and allow rich and immersive storytelling. Video flawless, full-screen, native video in the user experience. Working with many industry-leading third parties, they are also developing a suite of measurement solutions. The latest augmented reality effect for brands, Branded Scan, is a new product that allows users to experience an augmented reality experience with any brand.
Not ads, but TikToks
TikTok is a platform designed to inspire authentic creative content found only on TikTok.
For brands, this opens a whole new window of opportunity to create content that speaks to people, inviting the community to join the conversation and "to make a TikTok”.
With the launch of TikTok For Business, the company aims to combine the creativity and positivity of its community with solutions designed for businesses so they can grow together.
On the platform it is now possible to find and learn about solutions, measurement tools and metrics, inspirational posts, resources and news useful for brands.
