WooCommerce and WhatsApp: your store’s customers inside SendApp
Connect WooCommerce: on every event we create or update the contact in SendApp and tag it.
What you get by connecting WooCommerce
On every store event the contact is created or updated in SendApp, with nothing to copy by hand.
Each contact is tagged with its source: filter your store’s customers in one click.
From there you reach them whenever you want, with a WhatsApp campaign or through the API.
How to connect WooCommerce to SendApp
Steps taken from the official SendApp guide, read on 19 September 2026.
How it works
On every event in your WooCommerce shop we create or update the contact in SendApp (name, phone, email) and tag it. We don't send messages on your behalf: you contact the leads whenever you want with a campaign or via API.
Step-by-step setup
- 1Copy your Webhook URL from the box above (select the account first).
- 2Log in to WooCommerce from the WordPress dashboard and go to WooCommerce > Settings > Advanced > Webhooks.
- 3Create a new Webhook, set the Delivery URL to the copied URL (the format is JSON by default) and choose the Topic among those that contain customer data:Order created order.created
- 4Order updated order.updated
- 5Customer created customer.created
- 6Save.
Avoid topics that only concern products or coupons: they don't contain a customer and don't create anything.
General rule: choose events that include customer data (name, phone or email): without a phone or email the contact is not created.
What happens next
The contacts coming from WooCommerce are created and tagged (woocommerce) in SendApp. Reach them with a campaign filtering by that tag, or through the API.
Verify
Create a test order on WooCommerce and check that the contact appears in SendApp. If the phone or email is missing, the contact is not created.
Frequently asked questions
Connect WooCommerce to SendApp today
Connect WooCommerce: on every event we create or update the contact in SendApp and tag it.