Shopify and WhatsApp: the official SendApp app
Install the SendApp app from the Shopify App Store and choose which WhatsApp messages to send: order confirmation, order shipped and abandoned checkout go out automatically, and the chat with the AI assistant answers your store’s customers day and night.
Shopify
SendAppWhat the SendApp app for Shopify does
Order confirmation
When an order comes in, the customer receives the confirmation on WhatsApp.
Order shipped
On shipment, the message goes out with the tracking link or the order status page.
Abandoned checkout
Reminds the customer of the purchase they left halfway. It never goes out if the customer completes the order in the meantime.
Chat with the AI assistant
The SendApp chat on your store, with the AI assistant answering customers day and night.
Customers and consent
Shopify customers become SendApp contacts, with the marketing consent they gave in the store.
AI assistant on your products
With “AI on your products” turned on in the app, the assistant searches your store’s products live: price, availability and link. From the Business plan.
How to connect it, in 3 steps
- Install the SendApp app from the Shopify App Store.
- In the window that opens, log in to SendApp and choose the account to connect.
- In Shopify, open Apps › SendApp, choose the WhatsApp messages and turn them on.
What the messages cost
WhatsApp messages are charged by Meta per delivered message, by category and recipient country: order confirmations and shipping updates are utility messages, abandoned checkout reminders are marketing messages.
The official SendApp app
The SendApp app is on the Shopify App Store: it connects the store without pasting anything, and from the Shopify admin you switch on the WhatsApp messages you want.
- Order confirmation when an order is placed.
- Order shipped, with the tracking link (or the order status page when there is no tracking).
- Abandoned checkout: never sent if the customer completes the order in the meantime.
- SendApp chat on the store: the AI assistant answers visitors day and night.
- AI on your products: with one click and Shopify's permission the assistant searches the store's products live (price, availability, link) and answers about the customers' orders.
- Customers: they become SendApp contacts, with the marketing consents they gave in the store.
How to connect it
- Install the app from the Shopify App Store.
- Sign in to SendApp in the window that opens and choose the account.
- In Shopify → Apps → SendApp choose the WhatsApp messages and switch them on.
Alternative: webhooks by hand
Only if you cannot install the app: with the webhooks below your customers become SendApp contacts, tagged and reachable with Campaigns.
How it works
On every event in your Shopify store we create or update the contact in SendApp (name, phone, email) and tag it. We don't send messages on your behalf: you contact the leads whenever you want with a campaign or via API.
Step-by-step setup
- In SendApp open Apps → Integrations → Shopify, choose the account and copy your Webhook URL.
- Log in to Shopify and go to Settings > Notifications > Webhooks.
- Paste the URL and set the format to JSON (a recent webhook API version, e.g. 2024-10 or higher).
- Choose the events that contain customer data and set the format to JSON:Order creation orders/create
- Order update orders/updated
- Checkout creation checkouts/create
- Checkout update checkouts/update
- Customer creation customers/create
- Save.
Avoid events that don't contain a customer (e.g. "product created", "inventory updated"): they don't create anything.
General rule: choose events that include customer data (name, phone or email): without a phone or email the contact is not created.
What happens next
The contacts coming from Shopify are created and tagged (shopify) in SendApp. Reach them with a campaign filtering by that tag, or through the API.
More integrations in the same family
NewFrequently asked questions
Connect Shopify to SendApp today
Install the SendApp app from the Shopify App Store and choose which WhatsApp messages to send: order confirmation, order shipped and abandoned checkout go out automatically, and the chat with the AI assistant answers your store’s customers day and night.