Shopify and WhatsApp: your store’s customers inside SendApp

On every event in your Shopify store we create or update the contact in SendApp (name, phone, email) and tag it. We don't send messages on your behalf: you contact the leads whenever you want with a campaign or via API.

1. 1Copy your Webhook URL from the box above (select the account first).
2. 2Log in to Shopify and go to Settings > Notifications > Webhooks.
3. 3Paste the URL and set the format to JSON (a recent webhook API version, e.g. 2024-10 or higher).
4. 4Choose the events that contain customer data and set the format to JSON:Order creation orders/create
5. 5Order update orders/updated
6. 6Checkout creation checkouts/create
7. 7Checkout update checkouts/update
8. 8Customer creation customers/create
9. 9Save.

Avoid events that don't contain a customer (e.g. "product created", "inventory updated"): they don't create anything.

General rule: choose events that include customer data (name, phone or email): without a phone or email the contact is not created.

The contacts coming from Shopify are created and tagged (shopify) in SendApp. Reach them with a campaign filtering by that tag, or through the API.

Create a test order on Shopify and check that the contact appears in SendApp. If the phone or email is missing, the contact is not created.