Last updated: March 2026
SendApp vs. Brevo: Specialist WhatsApp vs. Generalist Email Platform
SendApp and Brevo are two very different platforms. SendApp is a platform specialized in WhatsApp Marketing with official Meta APIs, AI assistants, and native automations. Brevo (formerly Sendinblue) is a French email marketing platform that has added WhatsApp as a secondary channel with pay-as-you-go prepaid credits.
The fundamental difference: SendApp is built for WhatsApp—campaigns, a 24/7 AI assistant, bookings, deadlines, and free SMS, all included for €16/month with no message markup. It's short and built for email marketing, offering WhatsApp only as a prepaid add-on, available exclusively in the Professional (from €55/month) and Enterprise plans. No AI assistant for WhatsApp, no Google Calendar, no free SMS Gateway.
Feature comparison
| Functionality | SendApp | Short |
|---|---|---|
| Main focus | WhatsApp Marketing + AI + Automation | Email Marketing (WhatsApp as add-on) |
| Official WhatsApp Meta APIs | Yes — Official and Agent | Yes — Pro/Enterprise plans only |
| WhatsApp message cost | Zero markup — only Meta rates | Prepaid credits as you go (price varies by country) |
| WhatsApp available from | All plans (including Free) | Only from the Professional plan (€55+/month) |
| WhatsApp AI Assistant (ChatGPT) | Included — trained on your company | Not available for WhatsApp |
| SMS | Free gateway included | Prepaid credits on a pay-as-you-go basis |
| Integrated Google Calendar | Up to 10 accounts (Agents) | Not available |
| Deadlines, reminders, birthdays | Yes — natively automated | Via email workflow (not native for WhatsApp) |
| WhatsApp mass mailing | Included — up to 100,000 messages/month | Yes — prepaid credits (variable cost) |
| WhatsApp Chatbot | Included in the plan | Not available natively |
| Telegram | Up to 10 accounts | Not available |
| Facebook Messenger | Yes | Not available |
| Instagram Direct | Yes | Not available |
| Multi-operator / Live chat | Yes (Agent) | Limited — basic chat widget |
| Email marketing | Not available | Yes — strong point, with advanced automations |
| Email marketing automation | Not available | Yes — multi-channel email/SMS workflow |
| Integrations | WordPress, Shopify, WooCommerce, Zapier, Make, Pabbly, Prestashop, Google Sheets + REST API | WordPress, Shopify, WooCommerce, Zapier, Make + REST API |
| Assistance in Italian | Free, dedicated, anytime | In Italian on the website — telephone only from the Business plan |
| Free trial | 7 days, no credit card needed | Free Plan (email only, 300/day, no WhatsApp) |
| Price for WhatsApp Marketing | From €16/month all included | From €55/month + WhatsApp credits as you go |
| Site | Naples, Italy | Paris, France (founded in India and France) |
| Trustpilot | 4.4/5 (40 reviews) | 4.2/5 (6,800+ reviews) |
Real-world pricing comparison for WhatsApp Marketing
To make a fair comparison, you need to compare the costs for those who want to use WhatsApp as a marketing channel. With Brevo, WhatsApp is only available on the Professional plan and above, with separate pay-as-you-go credits.
SendApp Agent
Professional
€19/month monthly — VAT included — all inclusive
- 10,000 WhatsApp messages/month included
- AI Assistant trained 24/7
- WhatsApp Official API Meta
- Chatbot + Automations included
- Free SMS Gateway
- Telegram + Messenger + Instagram
- Free Italian assistance
- Zero markup on messages
Short
Professional (minimum for WhatsApp)
Basic plan to access WhatsApp — separate credits
- WhatsApp prepaid credits (cost varies by country)
- No AI Assistant for WhatsApp
- Advanced email marketing included
- SMS with prepaid credits
- No Google Calendar
- No Telegram / Messenger / Instagram
- Telephone support from the Business plan
- WhatsApp credits are added to the cost of the plan
Brevo is not intended for WhatsApp Marketing: WhatsApp is an additional channel within a platform designed for email. There's no native WhatsApp chatbot, no AI assistant for conversations, no automatic deadlines or reminders on WhatsApp, and no Google Calendar. If your primary goal is WhatsApp marketing, Brevo isn't the right tool. If you want to do email marketing and occasionally send a WhatsApp campaign, Brevo makes sense—but the cost for WhatsApp starts at €55/month plus pay-as-you-go credits.
Because they are different platforms
SendApp: WhatsApp Marketing Specialist
SendApp was created for professional WhatsApp marketing with the official Meta API. Everything revolves around WhatsApp: mass campaigns, an AI assistant that responds to customers 24/7, automatic bookings on Google Calendar, deadline and birthday management, free SMS messaging, and live chat with agents. It's an Italian platform with free dedicated support and transparent pricing with no message markups.
Brevo: Email marketing platform with WhatsApp as an extra
Brevo (formerly Sendinblue) is a French email marketing and CRM platform. Its strengths are email campaigns, multi-channel email/SMS automation, advanced workflows, and A/B testing. WhatsApp has been added as a secondary channel: available only in the most expensive plans (Professional at €55/month and Enterprise), with pay-as-you-go prepaid credits and limited features compared to specialized platforms. If your primary channel is email, Brevo is an excellent choice. If your primary channel is WhatsApp, it's not.
What Brevo offers that SendApp doesn't
Complete email marketing — Brevo is one of the most widely used email platforms in the world. Drag-and-drop editor, A/B testing, advanced email workflows, transactional emails, and optimized deliverability. If you need a professional email marketing system, Brevo is the best choice. SendApp does not offer email marketing.
Integrated CRM — Brevo includes a CRM for managing contacts, sales pipelines, and multi-channel automation. SendApp Agent also has CRM features for WhatsApp (contacts, tags, segmentation), but Brevo's CRM is more structured for those working with email and traditional sales pipelines.
When to choose SendApp
- Your main marketing and communication channel and Whatsapp
- Do you want a AI assistant who responds to customers 24/7 and manages reservations
- You need to massive WhatsApp campaigns with fixed and predictable prices
- You want Free SMS, Google Calendar, deadlines automatic included
- You want free Italian assistance from an Italian platform
- Do you want to start with a clear price from €16/month without consumer credit
When to choose Brevo
- Your main channel and the’email marketing and you want a complete platform for email + CRM
- You need to advanced email workflows with A/B testing and multi-step automations
- WhatsApp and a secondary channel for occasional submissions, not your main tool
- Do you have a budget that allows you to support €55+/month plus pay-as-you-go credits for WhatsApp?
Try SendApp for free
If WhatsApp is your primary marketing channel, SendApp offers everything you need at a fraction of the cost of Brevo: official Meta APIs, AI assistant, mass campaigns, free SMS, Google Calendar, and dedicated Italian support.
7 days free, no credit card required. Italian support included.
Frequently Asked Questions
Does Brevo have official WhatsApp APIs like SendApp?
Why does Brevo cost more to do WhatsApp Marketing?
Does Brevo have an AI assistant for WhatsApp?
Can I use Brevo and SendApp together?
What is the difference between SendApp Agent and SendApp Official?