Blog / Per settore

WhatsApp for schools and courses: enrolments and communications

Using WhatsApp for schools and training courses solves a problem every front office knows: email circulars get ignored, notices on the portal go unread and phone calls overload the switchboard. WhatsApp reaches where students and parents actually look, with an open rate email can't match. In this guide we look at how to manage enrolments, service communications and course promotion in an orderly and compliant way.

Handling enrolment requests

The enrolment period is when the front office is under the most pressure. With SendApp's AI agent trained on your course programme, every request received on WhatsApp gets an immediate answer: start dates, costs, requirements, payment methods. The AI gathers the applicant's essential data and, when human intervention is needed, passes the conversation to the front office with automatic handover.

• Immediate answers on course dates, costs and requirements
• Guided collection of pre-enrolment data
• Sending brochures, programmes and PDF forms directly in chat
• Handover to the front office for complex cases

Communications to students and parents

Timetable changes, room changes, closures due to bad weather, deadline reminders: these are communications that must arrive immediately and to everyone. With SendApp's broadcast campaigns you send a message to an entire group (a class, a course, all parents) using templates with variables like {name} to personalize. Unlike a traditional WhatsApp group, each recipient receives the message privately and the replies don't end up in a collective mess.

Organize contacts with CRM tags: "english-course-b2", "parents-2A", "waiting-list". This way you send each communication only to those it concerns, without spamming everyone.

Promoting new courses and editions

Someone who has already attended one of your courses is the first candidate for the next. With tag-based segmentation you can send the preview of a new edition only to former students interested in that subject, or reactivate those who had signed up for the waiting list. A targeted broadcast with an early bird promotion converts far more than a generic social post.

Reminders and reducing absences

For courses with scheduled lessons, an automatic reminder the day before increases attendance. By connecting the calendar synced with Google Calendar, you can send lesson, exam or payment deadline notifications automatically, without anyone having to remember manually.

GDPR and minors

When you communicate with parents of underage students, consent to processing must be collected from the parent or guardian. Always distinguish service communications (mandatory and expected, such as timetable notices) from promotional ones (new editions, offers), which require explicit opt-in. Keep proof of consent and always offer an easy way to unsubscribe from marketing communications.

How to do it with SendApp

With SendApp you activate WhatsApp via the official Meta API (with approved templates and the green tick) or WhatsApp Web via QR code with no per-message cost. You train the AI agent on the course catalogue to answer 24/7, organize students and parents with tags, send targeted communications with broadcast campaigns and manage everything from a single multichannel inbox that also includes email, SMS and Instagram. The plan starts at 19 euros a month, with the interface available in 6 languages; over 30,000 companies already use SendApp.