Bird alternative
The best Italian alternative to Bird
Multichannel AI, WhatsApp campaigns and a team inbox — with no markup on Meta's rates. Assisted migration and real support.
At a glance
Bird (formerly MessageBird) is an enterprise marketing cloud: CDP, journeys, email, SMS and WhatsApp as just another channel. For anyone doing WhatsApp marketing, from SMB to multi-site group, the friction is threefold: entry thresholds of 50,000 contacts, a fee on every message and every automation, and a troubled support reputation.
When it makes sense to switch to SendApp
- Sized for your business. SendApp serves the SMB, the professional and the shop as well as the franchise and the multinational: start free, scale in clear steps from €19/month, cancel anytime; beyond the price list, the Enterprise plan sizes volumes on yours with a dedicated account manager.
- Automations are included, not taxed. AI replies, keywords, reminders and scheduled campaigns with no per-run fees.
- WhatsApp-first. Inbox, campaigns, templates, bookings and AI are born for WhatsApp, not bolted on as a marketing cloud module.
When to stay with Bird
- You already use the Bird suite for very high-volume transactional email and SMS, and WhatsApp is just an accessory channel.
- You have enterprise contracts with negotiated pricing.
Feature comparison
| Feature | SendApp | Bird |
|---|---|---|
| Plans for every company size | Yesfrom €19/month to the tailored Enterprise plan | Nomedian contracts ~$38k/year |
| No markup on Meta's rates | Yes | No+$0.005/message |
| Automations with no per-run cost | Yes | No$0.05 per run |
| Guided onboarding to the official API in minutes | Yes | No |
| Trainable AI chatbot on WhatsApp | Yes | PartialAI geared to marketing journeys |
| Email marketing and RCS | Noconversational email yes, newsletters no | Yes |
| CDP / data platform | No | Yes |
| Support in Italian | Yes | No |
Comparison based on Bird's public pricing and pages as of June 2026. Prices may change: always check the provider's website.
Pricing compared
Entry price
€19/month
PAYG with per-message/automation fees; typical contracts ~$38k/year
Markups
Zero
+$0.005/WhatsApp msg; $0.05/automation
Contract lock-in
Cancel anytime
Auto-renewal, 30–90 days' cancellation notice
Migrating from Bird to SendApp
- 1.
Export and import contacts
Export your contacts from Bird as CSV: SendApp’s import recognises separators, columns and phone formats on its own.
- 2.
Connect the channels
Your WhatsApp number goes live on Meta's official API in minutes with SendApp Agent: onboarding is fully guided.
- 3.
Train the AI and rebuild automations
Upload your site, PDFs and price lists: the AI learns your business. Reminders, keywords and campaigns are rebuilt from the panel, no code.
- 4.
Go live with a test
One test campaign on a small segment, check the delivery reports, then move the rest of the traffic.
Switching does not stop your business: you start in parallel and move flows once everything works. We guide you through it, free of charge.
Frequently asked questions
Evaluating other platforms?
Switch to SendApp without risk
Try the platform for free with your own data. Or talk to us: we’ll map your current flows and tell you the real costs and timing of the migration.