Built for companies with 50,000+ contacts
The contact-based plan starts at 50,000 contacts and 500,000 messages per month. Vendr data points to median contracts of around $38,000 a year.
WhatsApp marketing without per-message fees, from SMB to enterprise
Bird charges $0.005 per message, $0.05 per automation and thinks in terms of 50,000+ contacts. SendApp starts at €19/month, all included.
Bird (formerly MessageBird) is an enterprise marketing cloud: CDP, journeys, email, SMS and WhatsApp as just another channel. For anyone doing WhatsApp marketing, from SMB to multi-site group, the friction is threefold: entry thresholds of 50,000 contacts, a fee on every message and every automation, and a troubled support reputation.
Comparison based on Bird's public pricing and pages as of June 2026. Prices may change: always check the provider's website.
Where Bird shows its limits
Every message and every automation carries a fee
On pay-as-you-go, WhatsApp costs $0.005 per message on top of Meta's rates, and every workflow run costs $0.05.
A troubled reputation
Trustpilot 1.2/5 with recurring reports of blocked accounts and unrefunded credits; +20–50% overages and auto-renewals requiring 30–90 days' notice to cancel.
WhatsApp is just one channel among many
No WhatsApp-first inbox, no AI chatbot built for sales conversations, no vertical features.
SendApp vs Bird, line by line
| Feature | SendApp | Bird |
|---|---|---|
| Plans for every company size | Yes.from €19/month to the tailored Enterprise plan | No.median contracts ~$38k/year |
| No markup on Meta's rates | Yes.Yes | No.+$0.005/message |
| Automations with no per-run cost | Yes.Yes | No.$0.05 per run |
| Guided onboarding to the official API in minutes | Yes.Yes | No.No |
| Trainable AI chatbot on WhatsApp | Yes.Yes | Partial.AI geared to marketing journeys |
| Email marketing and RCS | No.conversational email yes, newsletters no | Yes.Yes |
| CDP / data platform | No.No | Yes.Yes |
| Support in Italian | Yes.Yes | No.No |
The real cost, compared
| SendApp | Bird | |
|---|---|---|
| Entry price | €19/month | PAYG with per-message/automation fees; typical contracts ~$38k/year |
| Markups | Zero | +$0.005/WhatsApp msg; $0.05/automation |
| Contract lock-in | Cancel anytime | Auto-renewal, 30–90 days' cancellation notice |
Three things you pay extra for elsewhere
Not a promotion: they sit inside every SendApp Agent plan, starting with Professional at €19/month.
Support is included, not a tier you buy
There is no separate support plan in the SendApp price list: support is included in every plan, from Professional at €19/month. There is no "serious" support level that costs more.
AI is in the plan, not an add-on
The AI chatbot you train on your own content is included in every Agent plan: 1 AI account on Professional, 5 on Business, up to 30 on Platinum. No module to switch on, no per-flow fee.
Zero activation costs
No setup fee and no dedicated number to pay for on the side: you connect the number you already use and start. The listed subscription is everything you pay SendApp — Meta’s rates, where they apply, are billed by Meta with no markup.
Why people who compare choose SendApp
Sized for your business
SendApp serves the SMB, the professional and the shop as well as the franchise and the multinational: start free, scale in clear steps from €19/month, cancel anytime; beyond the price list, the Enterprise plan sizes volumes on yours with a dedicated account manager.
Automations are included, not taxed
AI replies, keywords, reminders and scheduled campaigns with no per-run fees.
WhatsApp-first
Inbox, campaigns, templates, bookings and AI are born for WhatsApp, not bolted on as a marketing cloud module.
SendApp vs Bird: frequently asked questions
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