WhatsApp buried in the suite
There's no "WhatsApp marketing" product: campaigns and API live under the chatbot module, with pricing on a separate tab.
WhatsApp-first, not one tool out of fifteen
SendPulse is a suite of 15+ products where WhatsApp lives inside the chatbot module. SendApp was born for conversational marketing on WhatsApp.
SendPulse is a generalist suite with a generous free tier. On WhatsApp marketing, though, the path is confusing (it lives under "Chatbots"), pricing scales with total subscribers and there's zero presence in the Italian market.
Comparison based on SendPulse's public pricing and pages as of June 2026. Prices may change: always check the provider's website.
Where SendPulse shows its limits
You pay for subscribers, not usage
The Pro plan scales with the total number of bot subscribers: with a big address book but occasional sends, you still pay on the total.
Paid trial requires a card
Trying the paid plans requires a credit card. And a suite of 15+ tools dilutes the focus.
Zero presence in Italy
A translated website, but no Italian case studies, prices in dollars and support not expressly available in Italian.
SendApp vs SendPulse, line by line
| Feature | SendApp | SendPulse |
|---|---|---|
| WhatsApp-first product | Yes.Yes | No.WhatsApp inside the Chatbots module |
| Guided onboarding to the official API in minutes | Yes.Yes | No.No |
| Trainable AI chatbot | Yes.on website, PDFs, text | Yes.AI in the flow builder |
| Predictable pricing model | Yes.clear limits per plan | Partial.scales with total subscribers |
| Advanced multi-operator team inbox | Yes.per-account assignments | Partial.basic live chat |
| Trial without a card | Yes.Yes | No.No |
| Email marketing/newsletters | No.No | Yes.15,000 emails/month even on free |
| Support in Italian | Yes.Yes | No.No |
The real cost, compared
| SendApp | SendPulse | |
|---|---|---|
| Entry price | €19/month | from ~$8/month, but scales with subscribers |
| Markup on messages | Zero | Zero (them too) |
| A 50,000-contact address book | Clear limits per plan | The plan scales on ALL subscribers |
Three things you pay extra for elsewhere
Not a promotion: they sit inside every SendApp Agent plan, starting with Professional at €19/month.
Support is included, not a tier you buy
There is no separate support plan in the SendApp price list: support is included in every plan, from Professional at €19/month. There is no "serious" support level that costs more.
AI is in the plan, not an add-on
The AI chatbot you train on your own content is included in every Agent plan: 1 AI account on Professional, 5 on Business, up to 30 on Platinum. No module to switch on, no per-flow fee.
Zero activation costs
No setup fee and no dedicated number to pay for on the side: you connect the number you already use and start. The listed subscription is everything you pay SendApp — Meta’s rates, where they apply, are billed by Meta with no markup.
Why people who compare choose SendApp
One product, one job
SendApp does conversational marketing: WhatsApp, AI and messaging channels. No website builders or online courses diluting the roadmap.
Inbox and team at the core
Operators with permissions, conversation assignment, AI-to-human escalation: for teams that sell and support in chat every day.
Italian, for real
Phone and email support in Italian, onboarding in Italian, billing in euros.
SendApp vs SendPulse: frequently asked questions
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