Blog / API & technical
Official WhatsApp APIs for every software company: SendApp Official White Label
In short
SendApp Official White Label brings Meta’s official WhatsApp Business APIs into the software of a software house, CRM or ERP, under the partner’s brand and with one panel for all customers. Customers connect their number with Meta’s Embedded Signup, messages are paid as you go at Meta’s rate, and the plan starts at €252 a month with 40 users included. It is the alternative to Uniwaba for those who also want a ready-made inbox, AI and automations.
If you build software, sooner or later a customer asks: “can we send this on WhatsApp from here?”. Until now the honest answer was complicated: a Meta Business account per customer, a Cloud API app, a number to verify, a payment method, and then the code to hold it all together. SendApp Official White Label exists to give that answer another way: WhatsApp’s official APIs inside your product, under your brand, for all your customers, without building the infrastructure.
What SendApp Official White Label is
It is the SendApp platform offered to software companies in white label mode: the partner presents it to its own customers as part of its product, with its name and colours, and manages every account from a single panel. Underneath is what SendApp already uses for its direct customers: Meta’s official WhatsApp Business APIs, of which SendApp is a partner, Embedded Signup to connect a number in minutes, approved templates, the multichannel inbox, the AI assistant and automations.
Who it is for
- Software houses with a CRM, an ERP or a vertical product (medical practices, real estate, automotive, e-commerce) that want to add WhatsApp without diverting the dev team for months.
- Agencies and consultants managing dozens of customers who want one panel, one contract and their own brand up front.
- SaaS platforms that need documented APIs and webhooks to make WhatsApp talk to their product, not another interface to explain to customers.
What is included
| What | How it works |
|---|---|
| Official Meta APIs | Each customer has their own number on the official WhatsApp Business API: an account recognised by Meta, approved templates, verification badge available on request. |
| Connection in minutes | Meta’s Embedded Signup starts from your software: the customer picks the number, gets the SMS code and is done. With coexistence they can keep the WhatsApp Business app too. |
| One panel, all customers | The partner opens, configures and follows every account from one place, without logging in and out of different accounts. |
| Your brand | The partner’s name, logo and colours. The end customer works in your product, not in a third party’s. |
| Documented APIs and webhooks | Sending, receiving, message status, contacts and events available via API, to connect WhatsApp to your software’s logic. |
| Inbox, AI and automations ready-made | Shared inbox with operators, AI assistant trainable on the customer’s content, auto-replies, campaigns, calendar and reminders: features the partner resells without developing them. |
| Developer support | A direct line to the people who built the platform, for the integration and for the cases the documentation doesn’t cover. |
What it costs: pay only for what you use
The White Label plan starts at €252 a month with 40 users included. Messages are paid as you go: conversations on the official APIs carry a Meta rate, which varies by country and category, and SendApp bills it at Meta’s price with no markup. No prepaid bundles to guess, no fixed cost per channel: if a customer sends little, they spend little.
For volumes or customer counts different from the base plan we prepare a custom quote: write to us with the number of customers and the estimated messages per month and we reply with figures, not with “it depends”.
How it works, in four steps
- 1. Activation of the partner panel with your brand and API credentials.
- 2. Integration with your software via APIs and webhooks, with support from SendApp developers.
- 3. Customer onboarding: each customer connects their WhatsApp number with Meta’s Embedded Signup, from your product.
- 4. Management and growth: new customers from the same panel, messages paid as you go, reports per account.
SendApp Official White Label and Uniwaba: the differences
People searching for “uniwaba” are usually working out how to bring the WhatsApp APIs into multi-customer software. Uniwaba does it with a multi-tenant, white label platform built for developers, with APIs, a dashboard and embedded login. SendApp Official White Label starts from the same need and adds what a software house would otherwise have to build: the operator inbox, the AI assistant, auto-replies, campaigns, the calendar with reminders, the other channels (Instagram, Messenger, Telegram, email, SMS, widget) in the same platform. The partner resells finished features, not just API access. And the model is pay as you go, with a published entry plan.
| Uniwaba | SendApp Official White Label | |
|---|---|---|
| For whom | Developers and software houses | Software houses, agencies, SaaS platforms |
| Official Meta APIs | Yes | Yes, SendApp is a Meta partner |
| White label and multi-customer | Yes | Yes, one panel for all customers |
| Operator inbox, AI, automations, campaigns | To build in your own software | Included and resellable |
| Channels beyond WhatsApp | — | Instagram, Messenger, Telegram, email, SMS, widget |
| Price | On request | From €252/month with 40 users, messages pay as you go |
Information about Uniwaba comes from its public website at the date of this article; for current terms, what Uniwaba publishes applies.
Put it into practice with SendApp
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Redazione SendApp
The SendApp team — WhatsApp marketing and AI platform for businesses.