Blog / API & technical

Integrate WhatsApp with WooCommerce: notifications and sales

Most Italian e-commerce runs on WooCommerce, the WordPress plugin: that's exactly why integrating WhatsApp with WooCommerce is a concrete opportunity to increase revenue and reduce support. WooCommerce's email notifications have low open rates and abandoned carts rarely come back on their own. By bringing these flows to WhatsApp, where messages are almost always read, you recover sales and improve the experience. Let's see how to do it with SendApp.

What you can automate

• Order confirmation, shipping notice and delivery
• Abandoned cart recovery with automatic sequences
• Order status change notifications (processing, completed)
• After-sales support and review requests in chat

Why WooCommerce and WhatsApp work well together

WooCommerce generates many events (order, payment, shipping, status change) but communicates them almost only via email. WhatsApp turns each of these events into a message the customer actually reads, with the ability to reply and get support without switching channels. The result is fewer tickets, more trust and more recovered sales.

What you need to get started

You need a SendApp account, a WhatsApp number and admin access to your WordPress with WooCommerce. Choose the WhatsApp track: the official Meta API (approved templates and the green tick, recommended for the store) or WhatsApp Web via QR code with no per-message cost, useful to get started and test.

Step 1: connect WhatsApp to SendApp

After creating the account, you connect the WhatsApp number: with the official API you follow the procedure to link the Meta number, with WhatsApp Web you scan the QR code from your phone. The channel is immediately operational from your SendApp inbox.

Step 2: create the templates for the events

Prepare the templates for order confirmation, shipping, delivery and cart recovery. Use the Utility category for transactional notifications and Marketing for cart recovery. Insert variables like {name} and the placeholders for order number, amount and link, so each message fills itself in.

On abandoned carts, the first reminder within an hour of abandonment has the highest recovery rate. Set a sequence: first message after 1 hour, second after 24 hours with a small incentive.

Step 3: connect the WooCommerce events

Associate your store's events (order created, completed status, abandoned cart) to sending the SendApp templates. When the event occurs in WooCommerce, the WhatsApp message goes out automatically with the order data already inserted into the variables. Contacts sync and are organized with tags in SendApp's CRM for future targeted campaigns.

Step 4: support and sales in the same inbox

Customer replies arrive in SendApp's multichannel inbox alongside Instagram, Messenger, email and SMS. The AI agent trained on your shipping and returns policies and on the catalogue can answer frequently asked questions 24/7 and recommend products, passing the chat to an operator with handover when human intervention is needed.

How much it costs

The SendApp plan starts at 19 euros a month. With the official Cloud API messages are billed directly by Meta according to the per-conversation model, with no markup from SendApp. With WhatsApp Web via QR code there are no per-message costs.

How to do it with SendApp

SendApp brings together number connection, approved templates, CRM with tags, broadcast campaigns, AI agent and multichannel inbox in a single platform available in 6 languages. You connect WooCommerce, set the templates and the flows run by themselves. Over 30,000 companies already use SendApp to manage WhatsApp and the other channels.