Blog / Per settore
WhatsApp for hotels and B&Bs: check-in, upselling and reviews

In short
For hotels and B&Bs, WhatsApp manages the guest's whole stay: booking confirmation, self check-in instructions, service upselling during the stay and a review request at departure, all automatically.
WhatsApp for hotels and B&Bs accompanies the guest from booking to review, on the channel they already use every day. In hospitality, communication makes the difference between an anonymous stay and a memorable one, and every interaction is an opportunity for upselling or loyalty. By automating the key messages of the stay, you improve the experience and free up the front desk. Let's look at the moments to cover.
Booking confirmation and pre-stay
Right after booking, a confirmation message with the details (dates, address, how to get there) reassures the guest. In the days before arrival you can send useful information and offer extras: an airport transfer, breakfast in the room, a late check-out.
Self check-in and instructions
For B&Bs and properties without a 24-hour front desk, WhatsApp is perfect for self check-in: the key box code, access instructions, times. The guest has everything in chat, available at any moment, with no phone calls when they arrive late at night.
Upselling during the stay
During the stay, a well-timed message generates extra revenue: "Would you like to book a table for dinner?", "We still have room for tomorrow's excursion." The guest replies in chat and the property organises. It's a natural upsell, not intrusive.
- Booking confirmation with details and directions to get there
- Pre-stay messages with transfer offers and extras
- Self check-in instructions with codes and times
- Service upselling (restaurant, excursions, late check-out) in chat
- Automatic review request after departure
With SendApp the AI agent answers guests in several languages 24 hours a day, for questions about hours, services and the surrounding area, while the calendar with Google Calendar manages extra bookings. The platform is available in 6 languages, useful when hosting international guests.
Reviews at the right time
The review should be requested right after departure, when the memory is fresh and positive. An automatic message ("Thank you for staying with us, would you leave us a review? Here's the link") increases the number and quality of reviews, which weigh heavily on future bookings.
How to do it with SendApp
SendApp combines a multichannel inbox, a multilingual AI agent, a calendar with Google Calendar, a CRM with tags and broadcast campaigns. You connect your number via the official Meta API or via WhatsApp Web with a QR code and automate confirmations, check-in, upselling and review requests. Plans start at 19 euros per month and Cloud API messages are billed directly by Meta, with no markup.
Put it into practice with SendApp
Campaigns, AI and a multichannel inbox with no markup on message costs. Try it free, no credit card.
Redazione SendApp
The SendApp team — WhatsApp marketing and AI platform for businesses.