SendApp Pixel: connect your website and read revenue and ROI

A campaign report tells you how many messages were delivered and read. Pixel follows what happens next, all the way to the purchase, and credits it to the campaign or automation that caused it. For an overview, see the SendApp Pixel page.

Clicks

Who taps the button in the message.

Visits

Who lands on the site from the message link.

What they look at

Pages viewed and products.

Purchases and revenue

What they buy, with revenue confirmed by orders.

ROI

Calculated on the real cost of the messages sent.

1. 1

   Open Pixel → Sites and press “Connect a site”

   In the SendApp menu open Pixel, then the Sites tab, and press “Connect a site”.

   
2. 2

   Type the website address

   SendApp reads the home page and recognizes on its own the platform, the cookie banner and any code already installed.

3. 3

   Choose what to measure

   Page views, WhatsApp clicks, products, cart, checkout and purchases work out of the box. To also count an action of your own, such as a form submission or a button, press “Pick on site” and point to it directly on the page.

4. 4

   Install Pixel on your site

   WordPress and WooCommerce have the SendApp Pixel plugin, PrestaShop has the module. On other sites you paste one line of code before </head>. Instructions for each platform are below.

5. 5

   With the plugin or module: paste the public key and secret

   In the plugin or module you paste the site’s public key and secret: the connection verifies itself.

The site you connect does not have to be a store: it can be a landing page or a booking site, anywhere your messages send people.

Each platform has a step-by-step guide on app.sendapp.ai:

WordPress

SendApp Pixel plugin. Instructions for WordPress

WooCommerce

SendApp Pixel plugin. Instructions for WooCommerce

PrestaShop

SendApp Pixel module. Instructions for PrestaShop

Shopify

One line of code before </head>. Instructions for Shopify

Wix, Webflow, Squarespace, Framer, Google Tag Manager and any other site

One line of code before </head>. Instructions for other sites

The full public guide is in the SendApp Pixel documentation.

When you create a WhatsApp template with a link button, turn on “Count clicks”. The click goes through SendApp and is counted once per recipient, and the customer lands on the right page straight away, even before choosing in the site’s cookie banner.

Then use that template in a campaign (how to create a WhatsApp campaign) or in an automation. If your number is not connected yet, start from connecting WhatsApp with Meta’s official API.

In Pixel → Campaigns every WhatsApp, SMS or email campaign has clicks, visits, purchases and revenue. With the cost of the messages, ROI is calculated automatically.

• Only confirmed orders count: a bank transfer stays “to be confirmed” until the store marks it as paid.
• Refunds are deducted from revenue.
• The cost of the messages is the real one, taken from your credit transactions, message by message.

Where the numbers come from

Open a campaign to see who clicked, who bought and where each figure comes from:

Revenue confirmed by orders

It comes from the plugin, the order webhook, the API or WhatsApp Commerce.

To be confirmed

Orders seen only by the browser, or awaiting payment.

Assisted other sales

The customer clicked, but the last click before the purchase was on another message.

Influenced, outside ROI

The customer received the message and bought within 3 days without clicking. You see them, but they are not part of ROI.

Cost of messages

From your credit transactions, message by message.

With the site connected, an automation can start when a contact:

• visits a page;
• performs an action;
• submits a form;
• leaves the checkout;
• buys;
• comes back to the site;
• shows high interest.

The ready-made example “Checkout abandoned on the site” sends, after a while, a WhatsApp message with a button to go back to the cart, and stops if the customer buys. How to build an automation is explained in the Automations guide.

Website automations only start for people who have given marketing consent and only for a visitor recognized with certainty: through the link in a message, the WhatsApp code, a signed login or an order confirmed by the store.

Customer profile

Visits, how much they spent, last order, last campaign clicked and consent given. The activity feed shows the whole journey, including the link opened.

Segments

You can use last visit, visits in the last 30 days and interest level.

Sendy

The AI assistant inside SendApp answers questions such as “who is ready to buy?” and “how much did the campaigns earn?”.

If you use a management system, you can also send Pixel server events through the API: for example in-store sales or phone orders.

• Until the visitor chooses in the cookie banner, Pixel writes nothing to the browser and sends no events.
• It reads CookieYes, Cookiebot, Complianz, OneTrust, Iubenda, WP Consent API and Google Consent Mode on its own.
• People who reject cookies are not counted.
• It never stores the full IP address and does not create browser fingerprints.