You pay every send, twice
On top of Meta's rates, PingUp adds €0.03–0.05 for every template sent. On 10,000 sends a month, that's €300–500 in markup alone.
No per-send fees, no AI credits: everything included
PingUp adds €0.03–0.05 to every send on top of Meta's rates and rations its AI with credits. SendApp adds no message markup and includes the AI.
PingUp (formerly Pingueen, team.blue group) is an Italian competitor with an aggressive free plan. But the model is clear: you pay per send, with an explicit markup on top of Meta's rates, and the AI is rationed with credits.
Comparison based on PingUp's public pricing and pages as of June 2026. Prices may change: always check the provider's website.
Where PingUp shows its limits
AI on credits, a real chatbot only on request
Plans include limited AI credits (400–5,000); the custom AI chatbot is only available in the bespoke plan, on request.
WhatsApp only
No Instagram, Telegram, Messenger, email, SMS or widget: if a customer messages you anywhere else, you're not covered.
Confusing brand and offer
Website on pingup.ai, signup on web.pingueen.it, different prices if you buy through Register.it. No published customer numbers or badges.
SendApp vs PingUp, line by line
| Feature | SendApp | PingUp |
|---|---|---|
| Zero markup on messages | Yes.Yes | No.+€0.03–0.05 per send |
| Channels beyond WhatsApp | Yes.IG, TG, Messenger, TikTok, Email, SMS, Voice, widget | No.WhatsApp only |
| Trainable AI chatbot included | Yes.in every Agent plan | Partial.limited credits; custom AI on request |
| Guided onboarding to the official API in minutes | Yes.Yes | No.official API only |
| Connectable WhatsApp numbers | Yes.up to 15+ (SendApp Agent) | Partial.1–5 depending on the plan |
| Public API documentation | Yes.Yes | No.No |
The real cost, compared
| SendApp | PingUp | |
|---|---|---|
| 10,000 marketing sends/month | €19–49 plan + Meta rates only | Plan + €300–500 markup + Meta rates |
| Entry price | €19/month | €0–20/month but with per-send fees |
| AI | Included | 400–5,000 credits; custom chatbot on request |
Three things you pay extra for elsewhere
Not a promotion: they sit inside every SendApp Agent plan, starting with Professional at €19/month.
Support is included, not a tier you buy
There is no separate support plan in the SendApp price list: support is included in every plan, from Professional at €19/month. There is no "serious" support level that costs more.
AI is in the plan, not an add-on
The AI chatbot you train on your own content is included in every Agent plan: 1 AI account on Professional, 5 on Business, up to 30 on Platinum. No module to switch on, no per-flow fee.
Zero activation costs
No setup fee and no dedicated number to pay for on the side: you connect the number you already use and start. The listed subscription is everything you pay SendApp — Meta’s rates, where they apply, are billed by Meta with no markup.
Why people who compare choose SendApp
Costs don't grow with every send
SendApp campaigns carry no per-message markup: the plan covers your volumes, and on SendApp Agent there aren't even Meta rates.
Truly multichannel
A customer writing to you on Instagram or through the widget lands in the same inbox as WhatsApp, handled by the same AI.
AI without the eyedropper
The trainable AI chatbot is included in the plans, not sold as credits or relegated to custom quotes.
SendApp vs PingUp: frequently asked questions
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