WhatsApp is a luxury feature
WhatsApp campaigns are only available from the Professional ($499/month) and Enterprise plans. Below that, WhatsApp exists only as a reply channel in the inbox.
WhatsApp campaigns from €19/month, not $499
On Brevo, WhatsApp broadcasts only unlock with the $499/month plan. On SendApp they're included from the very first plan.
Brevo is an excellent email marketing suite. But if what you're after is WhatsApp marketing, the math changes: WhatsApp campaigns are reserved for the $499/month Professional plan, and Brevo's AI assists operators but doesn't reply to customers.
Comparison based on Brevo's public pricing and pages as of June 2026. Prices may change: always check the provider's website.
Using Brevo for email? Keep it
With the official SendApp app for Brevo, contacts stay in sync both ways and your Brevo automations send WhatsApp templates too.
Discover the SendApp app for Brevo →Where Brevo shows its limits (on WhatsApp)
No AI chatbot that answers customers
Brevo's AI summarizes and helps operators write, but there's no trainable chatbot that replies autonomously on WhatsApp.
Four separate price lists
Marketing, Sales, Conversations and add-ons are priced separately: the total cost is hard to predict.
Email-first, WhatsApp on the sidelines
Product and investment revolve around email. WhatsApp doesn't even have transparent pricing on the page.
SendApp vs Brevo, line by line
| Feature | SendApp | Brevo |
|---|---|---|
| WhatsApp campaigns in the entry plan | Yes.from €19/month | No.only from $499/month |
| AI chatbot that replies to customers | Yes.trainable on your content | No.assistive AI only |
| Guided onboarding to the official API in minutes | Yes.Yes | No.No |
| Email marketing / newsletters | No.No | Yes.excellent (their core) |
| Calendar/bookings with Google Calendar | Yes.Yes | Partial.separate tool |
| SendApp Agent Meta API | Yes.Yes | Yes.certified BSP |
| Transparent WhatsApp pricing on the website | Yes.Yes | No.credits visible only in-app |
The real cost, compared
| SendApp | Brevo | |
|---|---|---|
| Entry price for WhatsApp campaigns | €19/month | $499/month (Professional plan) |
| Message costs | Meta rates only, billed directly | Prepaid credits (~€0.11/marketing msg) |
| Team inbox | Included | Conversations Pro $15/user/month |
Three things you pay extra for elsewhere
Not a promotion: they sit inside every SendApp Agent plan, starting with Professional at €19/month.
Support is included, not a tier you buy
There is no separate support plan in the SendApp price list: support is included in every plan, from Professional at €19/month. There is no "serious" support level that costs more.
AI is in the plan, not an add-on
The AI chatbot you train on your own content is included in every Agent plan: 1 AI account on Professional, 5 on Business, up to 30 on Platinum. No module to switch on, no per-flow fee.
Zero activation costs
No setup fee and no dedicated number to pay for on the side: you connect the number you already use and start. The listed subscription is everything you pay SendApp — Meta’s rates, where they apply, are billed by Meta with no markup.
Why people who compare choose SendApp
WhatsApp from the first plan
Campaigns, templates, AI and inbox are the heart of SendApp, not a premium module: you get them from €19/month.
AI that actually answers customers
The chatbot trains on your website, PDFs and text and handles conversations 24/7 with escalation. On Brevo the AI suggests, but you do the replying.
One clear price
No juggling 4 price lists: the plan includes channels, AI, campaigns, CRM and operators.
SendApp vs Brevo: frequently asked questions
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