WATI does not state on its price list whether it marks up Meta rates, and it charges for every extra user. SendApp: Meta bills conversations directly, operators included, support in your language.
WATI is one of the best-known WhatsApp platforms in the world. But for a European SMB it has three concrete problems: no Italian localization, a markup on every message and a per-user cost that climbs fast.
Comparison based on WATI's public pricing and pages as of June 2026. Prices may change: always check the provider's website.
WATI’s price list states no markup percentage on Meta rates: it points you to a separate rate card. With SendApp Agent, conversations are billed by Meta directly, at Meta’s rates, without going through us.
The Pro plan includes 5 users: each additional user costs €39/month on Pro and €89/month on Business. Above the quota, automation triggers are bought at €35/month per 1,000, AI credits at €25/month per 1,000, and each additional WhatsApp number costs €29/month.
WATI's website, product and support don't exist in Italian. Base support is email-only, 24×5.
On top of the subscription and the extra users, the price list shows separate items such as the Shopify integration at $4.99/month and additional WhatsApp numbers. The real monthly cost is the sum, not the headline price.
| Feature | SendApp | WATI |
|---|---|---|
| SendApp Agent Meta WhatsApp API | Yes.Yes | Yes.Yes |
| Guided onboarding to the official API in minutes | Yes.Agent | No.No |
| Zero markup on Meta messages | Yes.Yes | No.markup not stated on the price list |
| Telegram and Email in the same inbox | Yes.with Agent | No.No |
| Trainable AI chatbot | Yes.included | Partial.on monthly AI credits |
| Operators included | Yes.depending on plan, up to 10 | Partial.5 included; extras €39/month |
| Website and support in Italian | Yes.Yes | No.No |
| Calendar and bookings with Google Calendar | Yes.Yes | No.No |
| Mobile app | No.responsive web | Yes.Yes |
| SendApp | WATI | |
|---|---|---|
| Entry price for campaigns | €19/month | Pro €119/month (billed annually) + a separate rate card for messages |
| Markup on messages | Zero | No percentage stated on the price list |
| Cost of extra operators | Included in the plan | €39/user/month on Pro, €89 on Business |
Not a promotion: they sit inside every SendApp Agent plan, starting with Professional at €19/month.
There is no separate support plan in the SendApp price list: support is included in every plan, from Professional at €19/month. There is no "serious" support level that costs more.
The AI chatbot you train on your own content is included in every Agent plan: 1 AI account on Professional, 5 on Business, up to 30 on Platinum. No module to switch on, no per-flow fee.
WATI: On WATI the "Astra" AI Agents are an add-on priced separately, and AI credits are bought in packs at €25/month per 1,000.
No setup fee and no dedicated number to pay for on the side: you connect the number you already use and start. The listed subscription is everything you pay SendApp — Meta’s rates, where they apply, are billed by Meta with no markup.
WhatsApp conversations are billed directly by Meta, with no markup from us. WATI does not state on its price list whether it adds one: on 10,000 messages a month you cannot work out the difference before you sign.
Platform, onboarding and assistance in Italian, with direct phone and email.
Operators are included in the plans, with permissions and per-account assignment.
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